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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. OEM and aftermarket parts typically require less consulting and are always in demand. The result?

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Andrea Hill @Afhill.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Keyword blocking. Read more here.

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7 Design Podcasts That'll Get the Creative Juices Flowing

Hubspot

Think: how the design of electricity grids, nature documentaries, and shipping containers work. Launched in 2013, this podcast is one that focuses on the projects, process, and inspirational ramblings of its talented guests -- from logo design, to the struggles of finding and working with clients. 3) Adventures in Design.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And, that was the intent all along.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Below, you'll find a few of our favorites.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. Consulting company North Highland's business was growing. For more categories, deadlines, and details, click here.