ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

SEPTEMBER 15, 2023

Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Big Bet #4: Go After Bigger Fish — Overlay Field Motion Over Inbound People often assume inbound is all SMB, but one of the things Freshworks realized early on is that you can close larger deals with inbound.

Gambling 94

Gambling Electricity Launch B2C 94

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. Often, they go for the obvious—stuff like “easy-to-use” email marketing. They’ll always catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. It was the 2016 winner of the "Marketing Campaign of the Year SME" category.

Campaign 71

Campaign B2B B2C Promote 71