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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Cast your net wide. Burger King was 300 seats.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. Gas and electricity might seem tricky to be creative about, on the surface. 5) CIM Marketing Excellence Awards.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. 3) General Electric. Would you ever have guessed that General Electric, a multinational conglomerate corporation, would have an active and effective presence on Snapchat?

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Like this. 1) Pin pictures of your product.