ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? To do safe and boring marketing, post safe and boring stuff. They’ll always catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. 7) American Marketing Association. This choice ultimately makes the marketing more relevant and engaging to visitors -- a major step toward creating marketing people love.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. How on earth does a B2B organization use Pinterest to feed its marketing machine? Like this.

Networking 76

Networking B2B Lead generation Promote 76