Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Campaign 96

Campaign B2B Objectives and Key Results Represent 96

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The post Klaviyo launches Klaviyo AI appeared first on MarTech.

Launch 102

Launch A/B testing Campaign Technology 102

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 75

Campaign Launch Gambling Territory 75

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. It does this by running an algorithm across millions of data points that represent media partner campaign performance. This allows data-based decision-making for campaign optimization and fulfilment. Get MarTech!

Launch 101

Launch Drivers/motivators B2B Represent 101

Search Engine Land

JUNE 22, 2023

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

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Launch Campaign Engineering Trust 90

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. Visit Digital Marketing Depot to download the 2023 Digital Advertising Campaign Checklist.

Launch 86

Launch Campaign Engineering 86

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs? Why we care.

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Launch Campaign Education Process 124

Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Set flexible budgets. Manage negative keyword lists throughout your account.

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Launch Campaign Process Customers 126

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all of which ran 30-day campaigns through Chase Media Solutions. Chase Media Solutions was announced April 3. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Networking 95

Networking Launch Retail Construction 95

Martech

APRIL 6, 2022

MobileFuse, an adtech platform for in-app, CTV and digital out-of-home (DOOH), has launched Fusion Video, which provides unique ad units for CTV campaigns. The company’s new Fusion Video product provides unique ad units for CTV campaigns, at scale. What they do. Get the daily newsletter digital marketers rely on.

Launch 94

Launch Campaign Service Conversion 94

Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. Instacart advertisers now have more options to promote their products on the platform. Why we care.

Promote 82

Promote Launch Campaign Retail 82

Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. However, depending too heavily on AI-generated images carries the risk of your campaign blending in with competitors who may be using the same assets.

Launch 93

Launch Product Campaign Promote 93

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 105

Launch E-commerce Campaign Education 105

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 66

Campaign B2B Objectives and Key Results Represent 66

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works. SUBSCRIBE See terms.

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Launch Campaign User Experience High impact 139

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? In-feed ads. Shorts ads.

Campaign 124

Campaign Strategize Launch Engineering 124

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 100

Launch Campaign Represent Education 100

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize. Getting started.

Launch 125

Launch Product Campaign Represent 125

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. Get MarTech! In your inbox.

Launch 120

Launch High impact Campaign Process 120

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244

Launch Sell Represent Sales 244

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. Multiple account advice. ” Why now?

Launch 104

Launch Campaign Clients Engineering 104

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

Campaign 101

Campaign Assembly Line Launch Government 101

Martech

JULY 20, 2021

The post Launch self-managed campaigns that focus on conversions and revenue appeared first on MarTech. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected. Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.

Launch 112

Launch Campaign Conversion B2B 112

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) The post IronSource launches new ad platform for app-focused mobile campaigns appeared first on MarTech. What it does. Multichannel capabilities.

Campaign 85

Campaign Launch Gaming Networking 85

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The post Google Marketing Platform launches new API with enhanced capabilities appeared first on MarTech. Link Google Analytics accounts to organizations. Why we care. Admin update.

Launch 95

Launch Campaign Service Process 95

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works. Why we care.

Launch 98

Launch Campaign Conversion Engineering 98

Search Engine Land

OCTOBER 25, 2023

Select Amazon advertisers can now create AI-generated images to use in ad campaigns. The post Amazon Ads launches AI image generation appeared first on Search Engine Land. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care.

Launch 121

Launch Click Through Rate Campaign Engineering 121

Search Engine Land

APRIL 11, 2024

TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. Professional Services. Entertainment. Verified third-party results. What TikTok is saying.

Gambling 103

Gambling Launch Entertainment Sports 103

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 123

Campaign Conversion Clients Technology 123

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. The post Microsoft Advertising Network for retail launches in the US appeared first on Search Engine Land.

Retail 113

Retail Networking Launch Campaign 113

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. TikTok announced the launch of its ads transparency library on its official blog. Dates the ad ran.

Launch 94

Launch Advertising/ Marketing Campaign Engineering 94

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. The post TikTok launches new tool for improved insight into customer journey appeared first on Search Engine Land.

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Launch Customers Campaign User Experience 103

Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. Why we care. What is TikTok Creative Assistant? How it works.

Launch 120

Launch Process Campaign Promote 120

Search Engine Land

FEBRUARY 22, 2024

The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running.

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Launch Campaign Clients Service 114

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. The post TikTok launches new tool to provide more insight into how ads drive conversions appeared first on Search Engine Land.

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Launch Conversion Campaign Networking 119