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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 112
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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. Join niche online forums and paid communities. Again, confusion!

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Why influencer marketing is critical in B2B

Martech

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. This is particularly true if your brand speaks to niche audiences.

B2B 129
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How to Set Up a Social Media Marketing Agency Successfully

Lead Fuze

In this comprehensive guide, we will delve into key aspects of setting up your own social media marketing agency, from identifying your niche and target audience to selecting the most effective platforms for your clients’ needs. If possible, choose niches with high demand but low competition. Eager for more insights?Discover

Niche 98
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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. This article will outline tactical recommendations if you want to test the platform for the first time or need help to improve current campaigns. Enter Reddit Ads. Set up the Reddit pixel across your website.

B2B 99
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Quality score in paid search: Vanity or valuable?

Search Engine Land

While we’ll never know all the reasons for this, it likely has to do with a few factors: Low search volume compared to B2C searches. Niche, industry-specific search terms that Google doesn’t understand. Ambiguity with B2C searches (e.g., “security solutions,” “renewable energy,” etc.).

CTR 106
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How to use fan-driven marketing to foster brand love

Search Engine Land

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. If engaged fans are such a significant business advantage then why aren’t most brands investing into fan-oriented campaigns?

Niche 140