Iannarino

MAY 6, 2024

Discover how the One-Up sales methodology gives you a competitive edge over competitors using outdated sales strategies.

B2B 223

B2B Sales 223

Search Engine Land

MAY 6, 2024

Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.

Education 143

Education Launch Trust Closing 143

Force Management

MAY 6, 2024

This April, on the Revenue Builders Podcast, we shared wisdom from hosts John Kaplan and John McMahon along with their world-class guests. The result was some of our best insights yet on leading a relationship-based sales motion that helps sellers connect with buyers and have greater influence. We dove into how new technologies are changing the sales process in The Impact of AI on Sales with James Underhill, and discussed where many B2B Sales startups go wrong in defining and connecting with the

B2B 118

B2B Growth Technology Technology 118

Search Engine Land

MAY 6, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri

Click Through Rate 122

Click Through Rate Price User Experience Launch 122

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Salesforce

MAY 6, 2024

Is your business ready for an audit? No, not the kind involving accountants and IRS agents. We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. As generative artificial intelligence (AI) has proliferated, ethics and transparency have quickly emerged as key considerations among regulators, consumers, academics, and even private compan

Legal 116

Legal Territory Trust Technology 116

Search Engine Land

MAY 6, 2024

If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so m

X-functional 115

X-functional Sports Represent Start-ups 115

Martech

MAY 6, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Cross-sell 99

Cross-sell Customers Referrals Lead generation 99

SaaStr

MAY 6, 2024

Dear SaaStr: What Should Founders Do To Get Noticed By An Established Company’s M&A Team? Don’t bother too much with trying to get “corporate development” or the M&A team’s attention. That’s not their job. Probably the most important thing to understand is that in 95%+ of tech companies, the “M&A team” does not drive M&A.

Gaming 93

Gaming Meeting 93

Martech

MAY 6, 2024

The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.

Presentation 98

Presentation Process Customers Technology 98

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Partners in Excellence

MAY 6, 2024

Preface: I met Cassi Roper a number of years ago. She ran EMEA Strategic Accounts for Redgate Software. She learned I was working with the North American teams in changing their approach to their markets and driving more aggressive sales growth. Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA.

Sell 87

Sell Technical Sales Up-sell Technology 87

Martech

MAY 6, 2024

Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.

Service 92

Service Manufacturing Retail Customers 92

SaaStr

MAY 6, 2024

So long time friend of SaaStr Tomasz Tunguz, now heading his own VC fund Theory Ventures, has again summarized a lot of data into a few great charts. This time, on Mergers & Acquisitions. My biggest take-away: there are barely more than 50 acquisitions of $50,000,000 or more, at least disclosed one, in software of U.S.-based startups each year.

Growth 88

Growth 88

Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Partners in Excellence

MAY 6, 2024

Everyday, we see horrible applications of GenAI tools. And in a very large sense, it’s not the fault of the tools–even many of the hallucinations, they suffer from. It’s how we use these tools. Too often, we ask it do things for us, “Generate a prospecting letter…, Tell me how to handle an objection… , Write a response for me…” Responding to our requests, it does exactly what we ask it to do.

Prospecting 73

Prospecting 73

SaaStr

MAY 6, 2024

So every week, Wednesday at 10am PST, we do an amazing, free, live Workshop Wednesday with the top SaaStr speakers, from CEOs to CROs to CMOs and more. And we do live, open Q+A at the end! Sign up here. Some of the great upcoming ones include the CRO of Salesloft, G Cabane, ex-VPM at Segment, Drift and Gorgias; Logan Barlett of Redpoint Ventures, and so much more!!

72

72

Salesfolks

MAY 6, 2024

Sales compensation is a pivotal element of a sales organization's success. It not only motivates sales professionals but also aligns their activities with the strategic goals of the business. This detailed guide delves into the various components of sales compensation, explores different compensation structures, and provides insights into effectively implementing and managing these plans.

Drivers/motivators 59

Drivers/motivators Strategize Sales 59

Sales Pop!

MAY 6, 2024

What is a salaried employee, the latest relevant changes in legislation, payroll services for calculating work hours, and interesting facts about salary vs. hourly pay? The Fair Labor Standards Act defines a salaried employee as someone who’s paid a salary, or set amount of compensation, on a fixed basis. A minimum amount of compensation is guaranteed for any given period in which they’ve done work.

Healthcare 52

Healthcare Legal Finance Service 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

G2

MAY 6, 2024

Dive into the comprehensive guide on offshore software development. Approach delivering robust solutions by coping with the evolving digital landscape.

Networking 52

Networking 52

Hubspot

MAY 6, 2024

Unicorns are all around us — unicorn companies , that is. Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. The term unicorn refers to a company that‘s been given a shiny billion-dollar valuation, and the public can’t help but stare at these mystical creatures. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascin

Manufacturing 53

Manufacturing Pharmaceutical Technology Technology 53

G2

MAY 6, 2024

Transform your business with a continuous improvement strategy. Uncover the impact of compound interest on sustainable growth.

Growth 52

Growth Networking Product 52

The Digital Technology

MAY 6, 2024

Wedding photography is a hard competitive industry because many photographers are competing to attract clients by displaying their skills.

Clients 40

Clients 40

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Salesforce

MAY 6, 2024

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.

Cross-sell 52

Cross-sell Price Sales Growth 52

G2

MAY 6, 2024

Most of us receive hundreds of emails every single week. Whether they’re personal or professional, almost no one likes sorting through all of them. And when it comes to the marketing emails you get, you may not even remember registering with half of the companies whose names pop up in your inbox.

105

105

Salesforce

MAY 6, 2024

Telecommunications companies are under intense pressure. The past decade witnessed the erosion of traditional revenue sources, with significant new growth opportunities having yet to emerge. Now, carriers are pivoting to a new growth strategy to increase sales profitability through productivity, efficiency, and personalization at scale. Many are hoping Artificial Intelligence (AI) integrated into a business support system (BSS) can help them achieve these goals.

Cross-sell 52

Cross-sell Price Sales Up-sell 52