ConversionXL

JULY 7, 2020

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. Based on that experience, Dollarsprout could be looking at up to 20,000 clicks a month. . Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. .

CTR 114

CTR Niche Objectives and Key Results Finance 114

CloserIQ

JUNE 19, 2018

No one has time for an email that is clearly a blast campaign sent out to thousands. A personalized email improves your click-through rates by 14%, and your conversion rates by 10% , while segmented campaigns see 39% higher open rates, 24% better deliverability, and 18x more revenue than broadcast emails.

Prospecting 81

Prospecting Click Through Rate Referrals Quota 81

Hubspot

MAY 24, 2012

84% of B2B marketers use segment targeting in their email campaigns. This is a key email marketing tactic to increase email click-through rates and conversions. 65% of B2B companies that answered our survey as part of The State of the Inbound Marketing said that they have acquired a customer through LinkedIn.

B2C 73

B2C Click Through Rate B2B Retail 73

Hubspot

JUNE 13, 2012

To increase the effectiveness and power of your lead nurturing campaigns , there's no question about it: you need to integrate them with other aspects of your marketing. In fact, it’s actually impossible to run effective lead nurturing campaigns in isolation. N ext Steps. Next Steps. Integration With Email Marketing. Next Steps.

CTR 65

CTR Click Through Rate Campaign B2C 65

Hubspot

JUNE 11, 2012

Knowing factors like business size, revenue, location, B2B or B2C, job title, etc. Furthermore, the offers we promote to B2C, ecommerce businesses are different from the offers we use for B2B companies. But recently, we created an automated follow-up campaign promoting the demo to a very specific segment of our leads.

Click Through Rate 70

Click Through Rate B2C CRM A/B testing 70

Hubspot

JANUARY 12, 2012

In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Whether you're a B2B or B2C company, everyone's looking for something that will make them better.

Click Through Rate 58

Click Through Rate Education B2C Prospecting 58

ConversionXL

MARCH 31, 2021

Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

Appointment 127

Appointment Clients Launch Follow-up 127

Hubspot

NOVEMBER 10, 2011

Calls-to actions are extremely critical components of effective lead generation, and the language you use in your calls-to-action is probably the most important element you can optimize to improve their click-through rates. Smart and subtle language can also help you generate a high click-through rate on your call-to-action.

Click Through Rate 64

Click Through Rate B2C Technique Lead generation 64

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

Campaign 146

Campaign Prospecting A/B testing Conversion 146

Hubspot

MAY 23, 2017

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign.

Clients 71

Clients Technology Technology Contract 71

Martech

MARCH 11, 2024

The choice of model depends on factors such as budget, the number of channels and campaigns, and alignment with business goals. Allocate resources and budget to the channels and campaigns that have proven to be most effective in driving ROI and brand awareness.

Click Through Rate 93

Click Through Rate Campaign Education Conversion 93

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Email software is what’s going to drive your marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. Consider the following funnel for a Google Ad campaign: You spent $1,000 on a campaign that yielded 5 customers with a CAC of $200. That’s why you should keep track of conversion rates across the entire funnel.

Customers 135

Customers Price Strategize Cross-sell 135

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Sales Hacker

JULY 15, 2021

ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. For each campaign and industry, there are vital metrics.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Track and tweak.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Sales Pop!

SEPTEMBER 21, 2022

You can also analyze critical metrics such as bounce rates, conversions, and your website traffic. Marketing trends have evolved; however, email marketing has remained a top choice for B2B and B2C marketers. However, to properly understand how your email campaigns are working, you’ll need the help of an email marketing tool.

Non-Profits 52

Non-Profits UX Click Through Rate Campaign 52

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). Your free trial signups are hardly equal. Always be testing.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

Hubspot

MAY 15, 2012

Segmenting your communications can improve your email marketing campaigns by leaps and bounds (read on -- we have the data to prove it!). Here's the reality: most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service. Segmentation is one such best practices.

Click Through Rate 71

Click Through Rate Contact B2C Follow-up 71

Hubspot

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy.

Campaign 97

Campaign B2B Lead generation CTR 97

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

Hubspot

JUNE 26, 2018

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. Getting Started with Email Marketing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

Lead Fuze

SEPTEMBER 30, 2021

In addition, there is content for B2B companies that b2c companies cannot use. . Bonus: Always make sure that your campaigns are specific to each persona so they would continuously engage with valuable and targeted content. Conversion rates are also a very important metric to lead generation success. Social media. Social ads.

Lead generation 52

Lead generation Objectives and Key Results Contact Service 52