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8 Tips for Salespeople When Email Prospecting

CloserIQ

The digital revolution has made building your email prospecting list easier than ever before: Ask for referrals from existing and past customers. Research shows that at least 83% of customers are willing to give a referral after a positive experience. 92% trust referrals from people they know. Ask for them. Personalize.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? What’s the biggest challenge you currently face in your role?

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

CTR 105
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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. And the benefits of partnering are great for agencies.

Clients 72
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Email software is what’s going to drive your marketing campaigns.

Customers 136
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Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

and you’re executing targeted marketing campaigns that are garnering traffic. An important characteristic of your audience will be the traffic source: direct, organic, referral or social. Your converted customer will inevitably pass through one (or more) of these sources with varying degrees of success.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy.