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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105
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8 Tips for Salespeople When Email Prospecting

CloserIQ

The digital revolution has made building your email prospecting list easier than ever before: Ask for referrals from existing and past customers. Research shows that at least 83% of customers are willing to give a referral after a positive experience. 92% trust referrals from people they know. Ask for them.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . Click Through Rate (CTR). Lead Generation is a set of activities aimed at generating interest around a product or service through methods such as 1. Base Salary. BASHO Email. Business Development Representative.

B2B 99
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Image source. Email fits everywhere.

Customers 136
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. But through my work with dozens of agencies, it’s clear outbound alone is no longer enough. For example, if SEO is a priority, some metrics you’d want to focus on may include; Organic search traffic; Impressions on the SERPs; SERP click-through-rate; Avg.

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Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

ConversionXL

An important characteristic of your audience will be the traffic source: direct, organic, referral or social. Your converted customer will inevitably pass through one (or more) of these sources with varying degrees of success. Triggered emails can have a 152% increase in click through rates compared to ordinary emails.

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9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Hubspot

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though.

Clients 72