Fri.May 24, 2024

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How to Win Deals in B2B Sales: Strategies for Creating Value and Becoming Consultative

Iannarino

Unlock the secrets to winning more B2B sales deals by mastering the art of creating value and adopting a consultative approach.

Consult 230
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Google AI Overviews under fire for giving dangerous and wrong answers

Search Engine Land

Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.

Represent 139
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Trending Sources

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Stop! Or go directly to email jail

Martech

I live in Texas, where the highway speed limits are more like minimums than maximums. Our interstates could pass for the Indianapolis 500 (AKA the “Idiot 500” here in Dallas). I contribute to this fast-moving culture because if you obey the law, you’ll get run over. The other day, I was cruising down the highway at traffic speed (at least 20 MPH over the posted limit), and I got pulled over.

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How important are backlinks for SEO in 2024?

Search Engine Land

SEO today is more complex and challenging than at any other point. Once upon a time, not too long ago, links were the most important thing in SEO. But is that still true? This article will examine the significance of link SEO today. It will include various perspectives within the industry, analyze empirical evidence and consider Google’s recent statements and updates on the role of links in their ranking algorithms.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How Much Does “Profitability” Matter in SaaS Today? Let’s Compare HubSpot, Veeva and DropBox. All Are At $2.5 Billion in ARR.

SaaStr

So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not enough. You still have to grow. So what’s the trade-off? I pulled up 3 recent examples from the SaaStr 5 Interesting Learning series, and interestingly, all 3 are at ~$2.5B ARR: SMB leader HubSpot Enterprise vertical SaaS lea

Growth 101
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Google testing blue visit button for search result snippets

Search Engine Land

Google is testing a large blue visit button under some of the search results in the mobile search interface. The button says “visit” and takes you to the website listed in the search results. What it looks like. Here is a screenshot of this button, which Shameem Adhikarath shared with me on X : Why we care. If Google does roll this new visit button out, and that is a big if, this might drive a higher click-through rate to search result snippet in the search results.

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Improving content quality at scale with AI

Search Engine Land

I’ve learned through experience to be cautious when using the words “content” and “scale” close to each other in SEO because it’s usually coded-speak for creating content in large volumes, primarily for search engines. We’ve seen time and time again this approach ending in disaster when the search engines work out what is going on.

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Salesforce Einstein: A deeper dive into data, personalization and Copilots

Martech

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization. To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO Marketing Cloud.

Trust 102
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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Dave is OG SaaStr from the beginning, so we were able to have a pretty epic deep dive on marketing today, both at a senior level and a deep dive on content marketing as well: Why marketing should almost never report to sales The critical size of marketing teams today How to do content marketing well, and see real ROI from it How to make sure you

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Day 3 of ATD: “WOW, What a Community!”

The Advantexe Advisor

Advantexe is pleased to share with our Learning & Development colleagues our third in a series of thoughts and insights from the floor of the ATD International Conference and Exposition. Day 3 1) The Community of Learning and Development Sadly, it was the last day of the ATD Conference in New Orleans. What a great week to reconnect with clients and colleagues as well as meet exciting and new people who have the same interests in talent development.

Meeting 78
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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“Why I’m So Interested In Selling,” Jim Barnet

Partners in Excellence

Preface: Jim Barnet and I met through LinkedIn. It’s, perhaps, one of those “unusual” LinkedIn relationships. When Jim reached out to connect, he didn’t start prospecting me. In fact he never has. But we leverage our LI relationship to share ideas, explore issues we each see happening in the markets. These are fascinating conversations, I learn so much from them.

Sell 73
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Why Diversify Your Investment Portfolio to Include Cryptocurrency?

Sales Pop!

Diversification as an investment strategy handily predates modern markets and possibly even written history. After all, if, say, a prehistoric village wanted to ensure a consistent food supply, it probably wouldn’t have pinned everything on just one food source. A village that had crops, domestic animals, and wild game as food would have been more resilient compared to one that relied on just one of these resources.