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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10.

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8 Clever Tools that are Essential for eCommerce Businesses

Sales Pop!

You can also analyze critical metrics such as bounce rates, conversions, and your website traffic. Marketing trends have evolved; however, email marketing has remained a top choice for B2B and B2C marketers. However, to properly understand how your email campaigns are working, you’ll need the help of an email marketing tool.

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The Ultimate Guide to Email Marketing

Hubspot

Before you get overwhelmed with the vast possibilities of email marketing, let’s break down a few key things to get you started building an strong email campaign that will delight your customers. Before you come up with your campaign goals, gather some context. Choose an Email Campaign Type. Getting Started with Email Marketing.