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How to manage and optimize local listings for SEO

Search Engine Land

Let’s take a more detailed look at Paragon Sports’ business profile, one result from our [running shoes near me] example above: Paragon Sports’ listing spans more than half of the entire first page of results, with many useful information for local searchers, including: Service options. Updating information Engaging with reviews.

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How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

Sports 102
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Does Your College or University Have Too Many Social Media Accounts?

Hubspot

think about the answer from a different angle. If you manage a profile for each department or team within your university, you’re only going to attract those interested in specific niches. Maintaining several social media profiles can lead to confusion. As you ask yourself, “How many social media accounts is too many for my school?”

Angle 75
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How to Write the Most Boring Content of All Time

Hubspot

Take Moosejaw, for example -- their copy is just plain hilarious, but then again, they sell outdoor sporting apparel. Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. They're not a very serious company to begin with. Oh, really?

Angle 72
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. For example, ESPN is an authority in sports, but if they publish on an unrelated technology trend, they will not have the topical authority to be seen in Google News. ” Leave no room for interpretation.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event. Videos that feature different angles and settings get 40.6% TikTok lets you find Creators based on niche, demographic and performance metrics. Used varied scenes.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. There’s not like a perfect model for it, but it essentially takes a fulfillment process and a team. Matt Heinz: It does.