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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. For example, ESPN is an authority in sports, but if they publish on an unrelated technology trend, they will not have the topical authority to be seen in Google News. ” Leave no room for interpretation.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

And by in large, most of the agencies that we work with and that we see out in the market have built themselves up on referrals and personal networks, and they get to a spot where that’s not working anymore and they’re well aware that it’s not working. Dan Englander: Yeah, it’s a great question. Matt Heinz: It does.