Remove Angle Remove Niche Remove Presentation Remove Sports
article thumbnail

How to optimize for entities

Search Engine Land

Running Shoes Running shoes Exercise Sneakers Sports Tennis shoes Athletics Athleisure So what types of intent exist for Nike? Necessary gear for sports, exercise empowerment, shopping guides for each specific shoe type. If I had to guess, I’d say that the primary search intent is about sports.

Sports 102
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. For example, ESPN is an authority in sports, but if they publish on an unrelated technology trend, they will not have the topical authority to be seen in Google News. ” Leave no room for interpretation.

CTR 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102
article thumbnail

Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

We are well over a hundred thousand listeners now and continue to grow at an accelerated pace, so thanks for that and every episode of Sales Pipeline Radio past, present and future always available up at salespipelineradio.com. There’s not like a perfect model for it, but it essentially takes a fulfillment process and a team.