Remove Angle Remove CTR Remove Niche Remove Sports
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. Focus on making headlines clear and compelling, using the active voice and present tense to increase CTR.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness. Videos that feature different angles and settings get 40.6%

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