Search Engine Land

NOVEMBER 1, 2023

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Updating information Engaging with reviews.

Sports 121

Sports Angle Click Through Rate Engineering 121

Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. ” Leave no room for interpretation. Resource constraints? But don't be fooled.

CTR 125

CTR Angle Click Through Rate Follow-up 125

ConversionXL

NOVEMBER 28, 2022

This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102