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How to manage and optimize local listings for SEO

Search Engine Land

Let’s take a more detailed look at Paragon Sports’ business profile, one result from our [running shoes near me] example above: Paragon Sports’ listing spans more than half of the entire first page of results, with many useful information for local searchers, including: Service options. Updating information Engaging with reviews.

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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Microsoft Advertising blocks 1.6 Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Wait… Google Banned BeatThatQuote Again!

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. With looming economic issues and a weary global consumer audience, this year creates margin pressure for so many different angles. A rising tide lifts all ships. But times are changing.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Examples of these are billboards, sports stadiums, apparel, food, and more. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles.

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7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

To promote the release of Bob Dylan’s CD Box set that included all 41 of his official albums in 2013, Sony Music teamed up with Eko , who is mentioned above, to make a creatively and unexpectedly refreshing interactive music video for “Like a Rolling Stone”, one of Bob Dylan’s most iconic songs. Watch video here.

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4 Simple Strategies for Creating a Better Sales Forecasting Model

Hubspot

Few people enjoy thinking about worst-case scenarios, whether you’re talking sales forecasts or sports predictions. Looking at your business from different angles gives you new insights. This information lets you build an accurate sales forecast based on stage-by-stage conversion rates. 3) Hope for the best, prepare for the worst.

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How Giving Tuesday is Redefining Corporate Social Responsibility

Hubspot

This dedicated day of giving is changing the way we look at corporate philanthropy and promoting social responsibility alongside turning a profit. The EHL Consulting Group is promoting Giving Tuesday in the city of Philadelphia with the hashtag #GivingTuesdayPHL. 2) Donate proceeds of products and services sold.

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