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How to manage and optimize local listings for SEO

Search Engine Land

Let’s take a more detailed look at Paragon Sports’ business profile, one result from our [running shoes near me] example above: Paragon Sports’ listing spans more than half of the entire first page of results, with many useful information for local searchers, including: Service options. Updating information Engaging with reviews.

Sports 124
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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. To combat margin compression, don’t be surprised to see retailers increase base prices while at the same time increasing discount rates. A rising tide lifts all ships. from a year earlier.

Retail 98
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. It uses dynamic pricing to allow advertisers to bid more for predicted higher-value users. Examples of these are billboards, sports stadiums, apparel, food, and more.

Gaming 92
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7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

To promote the release of Bob Dylan’s CD Box set that included all 41 of his official albums in 2013, Sony Music teamed up with Eko , who is mentioned above, to make a creatively and unexpectedly refreshing interactive music video for “Like a Rolling Stone”, one of Bob Dylan’s most iconic songs. Watch video here.

Angle 77
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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Many tend to specialize in one or two interests -- emailing a sports reporter about a press release related to health isn't likely to result in coverage.

Pitch 101
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

Customers 102
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7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

But the angle it uses is entirely unique. Each page includes a sticky navigation bar that stays at the top of the browser window as viewers scroll down the page, enabling quick access to key sections of the page (like pricing and a call-to-action). Plus, social sharing ended up carrying the bulk of the video’s promotion.

Angle 75