Tue.Jun 11, 2024

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13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced

Search Engine Land

SMX Advanced opened with a bang today as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search. Here are some highlights of the wide-ranging keynote interview, which included discussion on creating helpful content, the biggest Google core update ever, why Search results may be volatile and more. 1.

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Maximize Your Productivity: Plan Your Week with These Proven Strategies

Iannarino

Unlock your potential by mastering the art of weekly planning to boost productivity and sales success.

Product 144
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Ten Reasons Why Our Sales Training Is Different

Force Management

There are a lot of sales training organizations out there. It can be difficult to cut through the noise and find the solution that is right for your company. IIn case we haven't worked together yet, here's a look at how the Force Management approach is different and drives success and immediate impact for our customers.

Sales 112
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One Way to Succeed in Sales: Be Super Responsive

SaaStr

So there are few things more frustrating than when hit “Contact Me” — which after all, is a high-intent signal — and no one gets back to you that day. Or the next. Or just as bad, a few days later, a BDR or SDR gets back to you — but not to help, but to qualify you. So frustrating. Later, when you have RevOps and SalesOps and a proven VP of Sales, they’ll own this.

Sales 117
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Google launches Google TV advertising network

Search Engine Land

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people watching YouTube on their TV screens each month. The new Google TV network allows advertisers to reach this growing audience through targeted, in-stream video ads.

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Coach to Win: Unlocking Consistent Sales Execution

Highspot

Memory is fickle; without reinforcement, information easily fades away. B2B sales reps forget 87% of what they learn within 30 days of training. No matter how solid your sales training program is, it won’t make a lasting impact without coaching. The problem is, many organizations still don’t know what good sales coaching looks like. So, how can you build an effective coaching program that drives consistent sales execution?

Sales 105

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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers greater control over how direct sales ads appear on their reserved ad inventory. Google TV What it is. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies.

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LinkedIn drops user targeting based on Groups data

Search Engine Land

LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The move comes after a coalition of civil society groups filed a complaint with the European Commission in February, alleging LinkedIn’s ad targeting practices could enable discrimination based on sensitive user data like race, polit

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The data analytics hierarchy: Where generative AI fits in

Martech

Data analytics is integral to modern business strategies, driving crucial decision-making processes. However, the journey from raw data to actionable insights is often riddled with challenges. Data quality, integration, interpretation and implementation often impede progress. They hide the true value of data. To master each of those pieces, you want to work your way up the data analytics hierarchy, ensuring data governance at each step.

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Google Search now supports return policy markup at the organization-level

Search Engine Land

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level. “Today we’re adding support for return policies at the organization level as well, which means you’ll be able to specify a general return policy for your business instead of having to define one for each individual product you sell,” Google wrote.

Sell 101
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dear SaaStr: What Does a COO Typically Do at a SaaS Startup?

SaaStr

Dear SaaStr: What does a COO do in a tech startup/company? How would the team be structured? Can you give an example? COO is a bit of a made-up job. What I mean is, there is no organizational “need” for a COO per. You need a CEO. You need a VP of Sales, Product, Marketing, etc. You need, eventually, a CFO. You do not need a COO. It is an elective, extra hire in most organizational structures, at least until you are huuuge.

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3 PPC KPIs to track and measure success

Search Engine Land

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search , all the data can be overwhelming. Where do you start? Are some metrics more critical to success? This article covers a few metrics to track to help you make more informed decisions about your marketing strategy.

CTR 93
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How to become a Trailblazer Community Forum Ambassador: Applications Are Open

Salesforce

Trailblazer Community Forum Ambassadors help maintain a healthy and engaged Trailblazer Community by sharing their Salesforce expertise, moderating content, and creating a welcoming space for members. They’re superusers of the online Trailblazer Community who play a key role in helping Salesforce users speed up their implementations and increase their return on investment (ROI).

Consult 88
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Google Ad Manager updates give publishers more creative controls

Search Engine Land

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give publishers more control over direct sales served by Google Ad Manager.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Key to AI Success: Your Data with Oracle Netsuite

SaaStr

It’s a great time to do business in the U.K. Many likely have heard that the Bank of England will be cutting interest rates, wages are growing faster than inflation, and companies are taking advantage of the situation. EMEA Oracle NetSuite SVP Nicky Tozer and COO Ham Patel took the stage at SaaStr Europa to talk about real-world examples of how traditional and Generative AI can help supercharge your growth.

Finance 64
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The path to personalization: A roadmap for marketers by Edna Chavira

Search Engine Land

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.

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How to Calculate Variance - Formula, Importance, and Uses

G2

We’ve all heard the phrase, “Results may vary." This applies to your company’s finances — revenue, budget, and spending — as much as anything else.

Finance 59
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Should Your Business Consider Discounting to Maintain or Grow Sales in the Current Economic Climate?

Salesfolks

In the current economic climate, businesses must carefully consider whether discounting is the right strategy to maintain or grow sales. While discounting can stimulate demand, clear inventory, and improve cash flow, it also comes with risks such as margin erosion and brand devaluation. By implementing a strategic discounting approach, businesses can mitigate these risks and leverage discounts effectively.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Launching Your Dream: A Guide on How to Get a Loan for a New Business Venture

Sales Pop!

You’ve been daydreaming about this idea for months, maybe even years. You’ve scribbled notes on napkins, argued with your friends about your genius plan, and finally, you’ve got a rock-solid business plan that practically begs to become a reality. However, the truth is, most ventures require capital to get off the ground. This is where securing a loan for your new business becomes an essential step.

Launch 52
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Top 7 Customer Service Chatbots for Your eCommerce Store

TaskDrive

Discover how customer service chatbots can revolutionize your eCommerce store with 24/7 support, cost-effectiveness, & engaging customer experiences. The post Top 7 Customer Service Chatbots for Your eCommerce Store appeared first on TaskDrive.

Service 52
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What is B2B sales? A top guide to business to business sales, process, strategy, and examples

PandaDoc

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. From the benefits and types of B2B sales to key best practices, strategies, and more, let’s dive into the world of business-to-business selling.

B2B 52
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AI-Powered Sales Funnel: The Secret Sauce to Scaling Your Business

TaskDrive

Sales funnels have always been an integral part of a business. Learn how an AI-powered sales funnel can change the game and accelerate your growth. The post AI-Powered Sales Funnel: The Secret Sauce to Scaling Your Business appeared first on TaskDrive.

Gaming 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The path to personalization: A roadmap for marketers by Edna Chavira

Martech

Did you know? 82% of consumers say personalization drives their brand choice. Where is your organization on the journey to delivering personalized experiences to its customers? Join us for an insightful webinar with John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he shares the building blocks for creating exceptional, personalized customer experiences.

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How to streamline the sales cycle and improve customer experiences with PandaDoc and HubSpot

PandaDoc

Sales teams have a lot on their plates and, in the past, they often ended up spending more time on administrative tasks than building relationships with prospects and customers. But today, they’re starting to think differently about how they use their time. For almost a third of sales reps, their top goal for this year is making the sales process more efficient , and for 23%, using data more effectively is the priority.

Legal 52