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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Promotion extensions, sitelinks, and other incentive deals can be applied at the specific campaign level to reinforce this.

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How to manage and optimize local listings for SEO

Search Engine Land

Best practices include: Showcasing different angles of both the exterior and interior of your business. Be sure to take advantage by choosing relevant products that are popular, unique to your business, or currently on promotion and providing detailed information like prices and descriptions.

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6 Sales Closing Techniques and Why They Work

Hubspot

The Sharp Angle Close. For example: “This is the last one at this price.”. Of course, you should always establish value before offering a discount or promotion. The Sharp Angle Close. Prospects often ask for price reductions or ad-ons because they know they have the upper hand -- and they also know you expect it.

Technique 101
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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Use descriptive file names and alt tags.

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Upstream vs. Downstream Marketing, Explained

Hubspot

A price and competitive edge for campaign assets. This strategy looks similar to deciding on a price. Factor in your customer segment, competitor pricing, and your own pricing model. Conceptualizing a product, its price, and its competitive edge sounds like it would happen pretty early on in the marketing process, right?

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. To combat margin compression, don’t be surprised to see retailers increase base prices while at the same time increasing discount rates. A rising tide lifts all ships. from a year earlier.

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