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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, let’s say you’re a retailer that sells outerwear.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Promotion extensions, sitelinks, and other incentive deals can be applied at the specific campaign level to reinforce this.

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6 Sales Closing Techniques and Why They Work

Hubspot

The Sharp Angle Close. For example: “This is the last one at this price.”. We’ve got a 20% discount just for customers who sign up today.”. “If Of course, you should always establish value before offering a discount or promotion. The Sharp Angle Close. Sales Closing Techniques. The Now or Never Close.

Technique 101
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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region.

Product 95
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How to Become a Marketing Manager

ConversionXL

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. Global discount rates averaged 16% during this two-day period, up 7% compared to the first half of 2022. The average selling price (ASP) rose another 4% globally and 9% in the U.S.

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.