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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, rates may differ depending on which channel a shopper uses, the price range of particular products, and even seasonality. However, it’s also important to dig into the numbers and understand them from all angles. It’s important to look at your conversion rate from all angles to determine the best way to improve it.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

If you’re selling an in-demand good or service, have an amazing website, and are at the lowest price point among your competitors, stop reading. Think of it from a lifetime value (LTV) angle. Promotion extensions, sitelinks, and other incentive deals can be applied at the specific campaign level to reinforce this.

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How to manage and optimize local listings for SEO

Search Engine Land

Visually appealing and relevant images can significantly enhance user engagement, making them more likely to interact with your listing and ultimately choose your business over competitors. Best practices include: Showcasing different angles of both the exterior and interior of your business.

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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Use descriptive file names and alt tags.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

When you created your goals, did you factor in pressure on the global supply chain and its ripple effects on shipping times, logistics, and price hikes? View traffic from every angle. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. It uses dynamic pricing to allow advertisers to bid more for predicted higher-value users. is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience.

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How to Increase Ecommerce Conversion Rates

ConversionXL

Show the products from different angles and in context; make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. Naturally, do what’s right for your brand, but it might be a worthwhile experiment.