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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. Good thing to remember: An incentive doesn’t necessarily mean it has to be a discount on a good.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 117
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How to manage and optimize local listings for SEO

Search Engine Land

Visually appealing and relevant images can significantly enhance user engagement, making them more likely to interact with your listing and ultimately choose your business over competitors. Best practices include: Showcasing different angles of both the exterior and interior of your business.

Sports 120
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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success.

Retail 96
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How to optimize your free product listings in Google Shopping

Search Engine Land

Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect. Use descriptive file names and alt tags.

Product 94
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Anzu claims “Intrusive ads interrupt gameplay and damage the player experience.

Gaming 90
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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

By early 2017, they had tried some clever ways to segment and promote content to our list: Segmenting by the topic of the first offer downloaded (i.e., One area we’re focusing on that will help us get closer to a 10 is what we call the Nth user experience. Nth users represent tens of thousands of people.