How to use incentives in your PPC ads to drive more sales
Search Engine Land
MAY 4, 2023
Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. Good thing to remember: An incentive doesn’t necessarily mean it has to be a discount on a good.
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