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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. You could even create a series of posts that promote your content and offer valuable insights or tips.

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How to optimize your free product listings in Google Shopping

Search Engine Land

Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Website information Google wants shoppers to have the most seamless experience when purchasing from a product listing. They require sites to contain: Contact and payment information.

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Treat Me Like a Person, Not a Persona [The Customer Code Series]

Hubspot

By early 2017, they had tried some clever ways to segment and promote content to our list: Segmenting by the topic of the first offer downloaded (i.e., We’re making it easier for prospects/customers to contact us when they want to contact us by offering 24-hour support. As a result, NPS for our first users is very high.

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Maximizing Success: How Content Marketers Can Use AI

Lead Fuze

Data from such tools not only aids in identifying popular topics but also pinpoints optimal times for publishing or promoting pieces across different channels. With vast resources available online, algorithms can crawl through millions of posts on similar themes, pick out patterns we may overlook, generating new angles worth exploring.

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Everything You Need to Know about Guest Blogging

Hubspot

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Then, craft your pitch with their publishing guidelines in mind.".

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How to Increase Ecommerce Conversion Rates

ConversionXL

Show the products from different angles and in context; make them zoomable. Naturally, do what’s right for your brand, but it might be a worthwhile experiment. Steve Madden has two top-level menu items for discounted products: 6pm has four different promotions for discounted sections of the site: 7. The more the better.

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8 Ways to Boost Ecommerce Shopping Cart Conversions

Hubspot

The hierarchy is crystal clear, which means the user experience is swift and painless. 2) Make it Unbelievably Easy to be Contacted. Great ecommerce marketing now leverages technology to simulate a shopping experience as close to real life as possible. 8) Use a Recommendation Engine to Increase Product Cross-Selling.