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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

Shoppers are finding you through your social channels , search engines , and paid media campaigns. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase). However, it’s also important to dig into the numbers and understand them from all angles.

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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. So for the sake of this explanation, we'll do it at the campaign level.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. You could even create a series of posts that promote your content and offer valuable insights or tips.

B2B 116
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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 90
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How to optimize your free product listings in Google Shopping

Search Engine Land

Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect. Use descriptive file names and alt tags.

Product 94
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You can’t grow as a marketer without curiosity – here’s why

Search Engine Land

We can look at our campaigns from different angles and develop innovative ways to improve them. Because it’s on the featured snippets, obviously, it satisfied the users’ search and reading intent. We knew the biggest challenge was their user experience. As a marketer, we strategize and execute various campaigns.