Fri.May 10, 2024

article thumbnail

3 Barriers to Connecting with Prospects

Anthony Cole Training

In today’s world of banking and insurance, it is increasingly more difficult to get the attention of a prospective buyer after only a few outreach attempts. We are all busier than ever before with multi-media coming from every direction. So, how do you stay consistent (and persistent) in your outreach with a prospect while remaining sensitive to their daily lives and the distractions they face?

article thumbnail

The Hidden Perils of Remote Work in B2B Sales: Why Sales Floors Matter

Iannarino

Discover the unseen consequences of remote work on B2B sales performance and the irreplaceable value of traditional sales floors.

B2B 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.

article thumbnail

Report: Alphabet still wants to acquire HubSpot

Search Engine Land

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot , a leading marketing and CRM software provider, according to a new report. The potential deal: “Alphabet has engaged in talks with HubSpot to discuss terms for a potential acquisition, though no agreement has been reached yet”, sources told Bloomberg (subscription required).

CRM 106
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

ChatGPT expected to launch search feature Monday

Martech

ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that u

Launch 103
article thumbnail

Google Shopping Ads get conversion annotations

Search Engine Land

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads. What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit.

More Trending

article thumbnail

How to navigate negative Glassdoor and Indeed company reviews

Search Engine Land

Receiving negative reviews from former employees is never fun. Getting this sort of detrimental feedback online can feel like a sucker punch. But get this: Poor online feedback is not the end of the world, regardless of whether it comes from a former employee or a current customer. How you navigate negative reviews reveals a lot about what type of business you are.

Trust 101
article thumbnail

HubSpot: “Yes, We Had a Great Quarter. But … To Be Clear … Things Aren’t Bouncing Back Yet”

SaaStr

So HubSpot had a great quarter, despite there being many challenges in the sales and marketing segments overall in the past 18 months: $2.5B ARR 23% Growth 22% Customer Growth 15% Operating Margins (non-GAAP) That’s about as good as it gets. Even as many selling software to tech have struggled, HubSpot has maintained top-tier growth. But … that doesn’t mean it got easier.

B2C 88
article thumbnail

Do We Really Understand “As A Service?”

Partners in Excellence

“As A Service,” particularly SaaS has become the “fashion” in business over the past decade. While everyone touts the subscription or term payment models as new and innovative, they have existed for decades, minimally. When I was selling mainframe computers (back around the time when the wheel was invented), I could only offer a subscription payment.

Service 62
article thumbnail

Cryptocurrency Investing Tips for Beginners in 2024: Expert Advice for Maximizing Profits

The Digital Technology

Cryptocurrency has increasingly turned into an investment option of choice for the masses these past few years, with the hope of owning a piece of the pie. Nevertheless, beginners often feel overwhelmed as well as unable to understand cryptocurrency investing.

40
article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Hiring and Building a High-Performing Sales Team with Lucas Price, Former SVP of Sales at Zipwhip ($700m Sale to Twilio)

SaaStr

At this week’s Workshop Wednesday, Lucas Price, former SVP of Sales at Zipwhip and founder and CEO at Yardstick, shares his insights on how to hire and build a high-performing sales team. When he joined Zipwhip, they were at a quarter million in ARR, and he took the sales team to over $100M before it sold to Twilio for almost $850M. During that time, he wasted a lot of money on failed sales hires and decided to learn everything about hiring sellers.

Price 81
article thumbnail

A scoring model your GTM team will fall in love with

Martech

Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities. Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree on one core concept: leads are human beings.

GTM 98
article thumbnail

How Memo’s Exclusive Dinners Drive Opportunities

Sales Hacker

Prospecting requires a unique approach for each type of buyer, and knowing those buyers’ habits — what kind of communication they respond to and the content they engage with — makes all the difference. For Memo , a platform that reports how many people read earned media coverage, many of those buyers are senior communications leaders at Fortune 500 brands with limited time to spare.

article thumbnail

How to leverage social search for effective on-site optimization

Search Engine Land

Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content through social interactions rather than just keyword searches.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con