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How to use incentives in your PPC ads to drive more sales

Search Engine Land

Think of it from a lifetime value (LTV) angle. When selling any good or service, two of the most significant barriers to sealing the deal online are the cost to the consumer and the consumer’s experience on the website. Good thing to remember: An incentive doesn’t necessarily mean it has to be a discount on a good.

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Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system.

UX 100
article thumbnail

Ecommerce UX Mastery: Beginner to Pro in a Blog Post

ConversionXL

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. Why Care About Ecommerce UX? Improving UX affects many pieces of your ecommerce system.

UX 95