Fri.Apr 26, 2024

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The End of Cold Outreach As We Know It

Iannarino

I made my first cold call when I was 15. I was given a list of phone numbers of community groups. I called each number to ask the community group to conduct a charity bike-a-thon to raise money for a charity. I was the only person to get a group to raise money. In fact, I organized two events, which was more than the rest of the people making calls.

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Sales Coaching DNA: A Critical Component to Achieving Sales Team Excellence

Anthony Cole Training

DNA is a molecule called deoxyribonucleic acid, which contains the biological instructions that make each species unique. So, what makes up the very unique and coveted Sales DNA? Is there a genetic code for successful sales managers and if so, wouldn’t every company like to crack that code?

Sales 246
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Google March 2024 core update rollout is now complete

Search Engine Land

Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content update. Google did not tell us until April 26th, 52 days after the rollout began, that it finished on April 19th.

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It’s The Little Things That Count….

Partners in Excellence

It’s human nature to focus on the big things. Whether it’s a BHAG, a closing presentation for a major deal, a big job opportunity, a critical event. We obsess about how we succeed. We develop strategies, contingency plans, prep and rehearse. We are driven to succeed for those big things. We treat the little things differently. We may skip them, thinking they aren’t important.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google CEO says AI overviews are increasing Search usage

Search Engine Land

Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further. That’s according Alphabet/Google CEO Sundar Pichai, speaking during the Q1 2024 Alphabet earnings call. AI overviews, which Google introduced in the U.S. in late March and the UK earlier this month for a small slice of queries, are also increasing Search usage, according to Pichai: “Based on our testing, we are

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AI content creation: Ushering in the unimaginable

Martech

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and a

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes.

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How to launch a product-led SEO strategy

Search Engine Land

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The transformative rise of AI. The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. But what are your options?

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Beyond the Hype: Will AI Co-Pilot Content Editing?

G2

Does a robot have better grammar than you? G2's Manager of Content Editing experimented with bringing AI into our editing process. Here's what she learned.

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Google Search revenue increases 14% YoY to $46 billion

Search Engine Land

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in Q1 2024 compared to $54.5 billion in Q1 2023.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Ultimate Guide to the Top Clover Apps for Business Success in 2024

The Digital Technology

For enterprises that seek to expand their point-of-trade on and above the traditional form, clover is just the right thing. It was in no way easy to make an online store.

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How Shopify Implements AI Across Sales and Product with Mike Tamir, Head of AI at Shopify, and Rudina Seseri, Managing Partner at Glasswing Ventures

SaaStr

At SaaStr AI Day , Mike Tamir, Head of AI at Shopify, and Rudina Seseri, founder and Managing Partner at Glasswing Ventures, level-set about where we are in the cycle for Enterprises adopting AI and the critical work being done at Shopify to leverage AI and solve real problems. Mike and Rudina do a great job of explaining the complex AI terminology for everyday non-technical founders and leaders to understand and apply to their businesses.

Product 94
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Microsoft unveils a new small language model

Martech

Phi-3-Mini is the first in a family of small language models Microsoft plans to release over the coming weeks. Phi-3-Small and Phi-3-Medium are in the works. In contrast to large language models like OpenAI’s ChatGPT and Google’s Gemini, small language models are trained on much smaller datasets and are said to be much more affordable for users.

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What can a potential US TikTok ban teach marketers?

Martech

As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to a U.S.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con