Iannarino

MAY 7, 2024

Elevate your B2B sales game by harnessing expertise and authority to consistently win more deals.

B2B 198

B2B Gaming Sales 198

Search Engine Land

MAY 7, 2024

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.

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Partners in Excellence

MAY 7, 2024

I was having a round table discussion with a bunch of sales people. They started by saying, “We sell solutions… ” “That’s interesting, tell me more. What do your solutions do?” I responded. They started to describe their solutions and products. They talked about the features and functions, they talked about the user interface and ease of use, they compared their solutions to competition, they even offered to give me a demo. “I’m sorry,” I sai

Start-ups 116

Start-ups Up-sell Conversion Product 116

Search Engine Land

MAY 7, 2024

Meta today introduced new generative AI features to help businesses create more engaging ad content across Facebook and Instagram. The big picture. Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Why we care. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated.

Launch 118

Launch Account management Campaign Up-sell 118

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

MAY 7, 2024

The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?

Legal 105

Legal Growth Pitch Technology 105

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a little worried” (30% in-house; 33% agency) or “very worried” (6% in-house; 3% agencies). “While such worries are

Represent 100

Represent Market share Growth 100

Search Engine Land

MAY 7, 2024

Google Search now has made it harder to find the number of search results for a search query. Instead of it being displayed under the search bar, at the top of the search results, now you need to click on the “tools” button to reveal the results count number. What it looks like. Here is a screenshot of the top of the search results page: To see the results, you need to click on “Tools” at the top right of the bar and then below that you will see Google show you the estima

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Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.

Customers 96

Customers Retail Networking Technology 96

SaaStr

MAY 7, 2024

Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? First — you don’t want a true net discount at all. What I mean what you want is a pricing structure that anticipates discounts so the net effect is revenue positive. Later, when you implement a CPQ and other more sophisticated systems to manage pricing for a large sales team, these processes and systems will be designed to help you do just that, at least in part.

Contract 90

Contract Price Commission Closing 90

Martech

MAY 7, 2024

“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.

Hospitality 93

Hospitality Manufacturing Retail Technology 93

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by

CTR 88

CTR Electricity Real Estate X-functional 88

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking).

GTM 87

GTM B2B Growth Strategize 87

The Advantexe Advisor

MAY 7, 2024

Some analysts thought a fast-food slowdown would never happen, but it is here and a lot of economists and business leaders are trying to make sense of it. KFC, McDonald's, Starbucks, Pizza Hut, and many other similar fast-food retailers are reporting significant sales slowdowns and it should be very concerning to all business leaders. Starbucks, in particular, experienced a notable drop in same-store sales for the latest quarter, sending its shares plummeting by 17% on Wednesday.

Retail 87

Retail Sales 87

Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.

X-functional 86

X-functional Follow-up Meeting Strategize 86

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Search Engine Land

MAY 7, 2024

Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords.

Commission 81

Commission Campaign Legal Referrals 81

SaaStr

MAY 7, 2024

At SaaStr AI Day, Siqi Chen, founder, and CEO of Runway , discussed his belief of why every role will become a prompt engineering role, along with some no-code AI tips showing how to build products without knowing how to code. Why Is Every Role a Prompt Engineering Role Runway is a next-generation finance platform. They’ve built four AI tools, three without writing code, and have developed an AI-first culture at Runway where everyone can develop and utilize these AI tools without a formal engine

Engineering 76

Engineering Finance Strategize Follow-up 76

Hubspot

MAY 7, 2024

Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

PandaDoc

MAY 7, 2024

An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. However, how that lead plays out, whether that person becomes a paying customer or client, is another matter. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

TaskDrive

MAY 7, 2024

Unlock the latest insights into the virtual assistant industry with our roundup of the top virtual assistant stats for 2024. The post Top 22 Virtual Assistant Stats for 2024 appeared first on TaskDrive.

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Search Engine Land

MAY 7, 2024

The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of Person entities in the Knowledge Graph increased by 17%.

Trust 107

Trust Growth Start-ups Education 107

TaskDrive

MAY 7, 2024

From remote work to virtual assistance, discover the latest insights and statistics on the evolving role of executive assistants in 2024. The post Unmasking The Role of an Executive Assistant in 2024: Latest Insights and Statistics appeared first on TaskDrive.

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Partners in Excellence

MAY 7, 2024

Preface : Lori Richardson is one of the most passionate promoter of sales excellence, I’ve ever encountered. She’s a “4-time Salesforce Sales Influencer, teaches entrepreneurial sales at HBS, and runs Score More Sales. Among her most important work is promoting and mentoring Women In Sales. She is one of the co founders of Women Sales Pros , and an advisor to many other sales groups.

Sell 117

Sell Commission Sports Promote 117

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

SaaStr

MAY 7, 2024

Does outbound still work? It’s one of the questions so many sales leaders are asking out loud these days. The outbound playbook from the past 5-10 years in SaaS clearly … isn’t. Hiring 10, 20, 50 SDRs straight out of school to send the exact same email sequences to try to get meetings for an AE with more experience that them isn’t performing for 90%+ of us anymore.

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