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How to manage and optimize local listings for SEO

Search Engine Land

As seen in the example below for [running shoes near me], the map pack consists of top-ranking local listings for a user’s search location, displayed prominently above the first traditional organic result. Best practices include: Showcasing different angles of both the exterior and interior of your business.

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How to optimize your free product listings in Google Shopping

Search Engine Land

Free local product listings Local listings can promote your in-store inventory and drive traffic from searchers within your geographic region. Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance.

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How to Increase Ecommerce Conversion Rates

ConversionXL

One of the original tactics to boost ecommerce conversion rates is to use high-quality photos of your product. Show the products from different angles and in context; make them zoomable. Ties.com gets it right: In addition to multiple images, you can click to open up a high-definition image that makes the texture of the product clear.

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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

When the paid acquisition team broadened their targeting to all browsers, they discovered that they could acquire twice as many users for HubSpot’s Google Chrome extension compared to only targeting Chrome users. Experiment. Cost Per Regular User. Cost Per Click. Cost Per Regular User. Click Through Rate.

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