Iannarino

MAY 8, 2024

Learn how to supercharge your sales strategy and consistently increase revenue with these proven methods.

Sales 143

Sales 143

Search Engine Land

MAY 8, 2024

All signs point to ChatGPT launching a search feature soon. When? That remains the big question. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that use details from the web with citations to sources such as Wikipedia entries and blog posts … One version of the product also uses images alongside writte

Launch 112

Launch Engineering Product 112

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech

Click Through Rate 103

Click Through Rate Campaign Technology Technology 103

Search Engine Land

MAY 8, 2024

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Reddit has also long benefited from Google search traffic , with indexed Reddit content attracting new users actively seeking information and communities.

User Experience 104

User Experience Trust Presentation Product 104

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.

Technique 99

Technique B2C User Experience Strategize 99

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring.

UX 89

UX Objectives and Key Results User Experience Legal 89

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

Launch 90

Launch 90

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.

Contact 93

Contact Campaign Launch Non-Profits 93

SaaStr

MAY 8, 2024

So Datadog remains one of the most iconic Cloud and SaaS leaders of this generation. Growth is still epic at almost $2.5 Billion — it’s still growing 27% a year (!). But like Snowflake, it’s a bit less of a mind-bending rocketship that it used to be, and has focused on efficiency as well. Today its non-GAAP operating margins are 27%, and it’s generating almost $800m of free cash flow a year!

Non-Profits 86

Non-Profits Growth Customers Product 86

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.

Click Through Rate 91

Click Through Rate Price User Experience Launch 91

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Membrain

MAY 8, 2024

As a kid, my dream was to become a loudspeaker engineer. Building speakers was my passion–small speakers, large subwoofers, car systems. Because of this, my first job was at a DIY loudspeaker store. I certainly never thought I’d end up founding a software company. The two couldn’t be further apart, right?

Sell 81

Sell Engineering 81

SaaStr

MAY 8, 2024

Everyone loves Ask Me Anything sessions with SaaStr founder and CEO Jason Lemkin, and for good reason. As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions.

Quota 81

Quota GTM Price Finance 81

Search Engine Land

MAY 8, 2024

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.

80

80

Adaptive Business Services

MAY 8, 2024

The great graphic newsletter experiment is over. Thank God! What you see now is as good as it will get:) All things being back to normal, let’s get started. … Updates We do have a couple of interesting updates to report … Web hooks – I have not personally tested this new feature but a web hook is used to connect one cloud-based application to another.

CRM 71

CRM Contact Consult Service 71

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Partners in Excellence

MAY 8, 2024

It’s always a bummer to show up late to the party. The best drinks are gone, all that’s left is the cheap beer. One is left with picking a few crumbs of potato chips from the bottom a the bowl, all the good food has been eaten. And the most interesting people and most interesting conversation are all gone. The people that remain are exhausted, not interested in talking more, they just want to escape.

Price 68

Price Up-sell Conversion Presentation 68

Spiro Technologies

MAY 8, 2024

Transcript Paula Gamer: My mother was in sales. So that’s where I got it. And I remember I was like in ninth grade. And they get, “What do you want to do when you grow up?” And I am like, “I want to be in sales.” It’s like, “Well, what do you want to sell?” I don’t care, I just wanted to be in sales because my mother was. Adam Honig: Hello and welcome to the “Make it.

Customers 59

Customers Manufacturing Up-sell Cross-sell 59

RAIN Group

MAY 8, 2024

For consultative sellers , having successful sales discovery calls is essential because they underpin the entire sales process. These calls provide sellers with an opportunity to deeply understand their buyers' challenges, objectives, and operating environment. In turn, this in-depth knowledge of the buyers’ needs allows sellers to design solutions that are tailored to fit the unique circumstances of each buyer.

Consult 57

Consult Sales Process Conversion 57

Salesforce

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. With so many customers staking their purchasing decisions on high-quality experiences, it makes you wonder — are you doing enough to meet customer expectations?

Service 52

Service Customers Technology Technology 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% of all the businesses across the country. Such huge numbers equate to huge revenue potential in terms of SMB sales. Which approach and tools should you implement to make the most of this potential?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Salesforce

MAY 8, 2024

How well can you explain (or defend) the way your company compensates sales employees? In today’s world, where pay transparency and compensation fairness are increasingly in the spotlight, sales employees and high-quality job candidates want to know more than just “how” your sales reps are paid. The “why” behind your compensation strategy — your compensation philosophy — is just as critical.

Drivers/motivators 52

Drivers/motivators Commission Finance Sales 52

Search Engine Land

MAY 8, 2024

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search follow

Entertainment 102

Entertainment Government Engineering Technology 102

Understanding the Sales Force

MAY 8, 2024

It’s been twenty-two years since I converted from Judaism to Catholicism and I found myself thinking back to the conversion. RCIA ( The Rite of Christian Initiation of Adults) is a process that welcomes non-baptized adults into the Catholic Church. RCIA by any other name is onboarding and my Catholic onboarding took around a year. Regular readers know that most of my life experiences pass through a sales filter, meaning that there is always an analogy to sales and while sales onboarding h

Outside Sales 68

Outside Sales Quota Up-sell Drivers/motivators 68

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming