Search Engine Land

FEBRUARY 15, 2023

It uses dynamic pricing to allow advertisers to bid more for predicted higher-value users. is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Anzu claims “Intrusive ads interrupt gameplay and damage the player experience.

Gaming 94

Gaming Networking Campaign Angle 94

Hubspot

SEPTEMBER 4, 2019

In the B2B space, I’ve noticed a similar sea change of companies with the most frictionless and customer-focused experience taking over from incumbents because they provide a much better customer and user experience. They measure the experience, not just the product. The Changing Nature of Disruption.

Growth 74

Growth Hospitality Drivers/motivators Real Estate 74

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it. The more the better. Shipping costs.

Conversion 105

Conversion Retail Price Territory 105

Hubspot

JANUARY 9, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months. Experiment.

Process 77

Process Angle Click Through Rate Gambling 77

ConversionXL

JUNE 19, 2014

This case study on Loop11’s website shows how a tourism website conducted usability testing simply by using wireframes, and found which prototype performed better – and potential slips in the user experience for that particular mockup. The Effect of Typography on User Experience & Conversions.

Customers 107

Customers User Experience Lead generation Start-ups 107

ConversionXL

JUNE 19, 2014

This case study on Loop11’s website shows how a tourism website conducted usability testing simply by using wireframes, and found which prototype performed better – and potential slips in the user experience for that particular mockup. The Effect of Typography on User Experience & Conversions.

Customers 98

Customers User Experience Lead generation Start-ups 98

ConversionXL

JUNE 19, 2014

This case study on Loop11’s website shows how a tourism website conducted usability testing simply by using wireframes, and found which prototype performed better – and potential slips in the user experience for that particular mockup. The Effect of Typography on User Experience & Conversions.

Customers 82

Customers User Experience Lead generation Start-ups 82

Hubspot

JUNE 19, 2018

Price: Free. His frustration led him to create Plot, a free and fast storyboard creator with impressive users such as WeightWatchers, Vistaprint, and Workday. Price: Free, or Premium for $7.50/month. Price: $299.95 Price: Free, or $49/month for Professional. Price: $225 for Moviestorm Max. Studiobinder.

Price 76

Price Angle Pitch Entertainment 76

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. Videos that feature different angles and settings get 40.6% Successful ads fit into this ecosystem. Used varied scenes.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JANUARY 6, 2012

There’s only 33 gazillions marketing blogs out there, mention how you’re different or what’s your angle. On your pricing page, you’re not emphasizing the different between packages enough. On product pages, show the old, crossed out price next to the new price. It’s a nice site you got there.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

Hubspot

OCTOBER 10, 2019

This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. Best of all, it helps the user experience. If a photo loads slowly, it creates a poor user experience. At the HubSpot Blog, we often call our overarching evergreen topics "pillars."

Engineering 15

Engineering Promote User Experience Niche 15

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

SaaStr

AUGUST 19, 2020

Another benefit was the ability and the confidence frankly to experiment. Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did.

E-commerce 104

E-commerce Price Start-ups Growth 104

ConversionXL

APRIL 4, 2012

Show the products from different angles, in context, make them zoomable. is more appealing to many than a discount that cuts the purchase price by $10. If you can, charge a flat fee (simple pricing is best) instead of per item. High price. If your price is the best, say it ( must be true, or lose all credibility ).

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Deliver the a-ha moment ASAP – even before the user signs up. Once you segment it by user source, you might find one is bringing down your average. There are four: New user experience (D1, W1, M1). Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77