Hubspot

JANUARY 9, 2019

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% -- the highest spike in Facebook ad prices over the previous 14 months. Experiment.

Process 77

Process Angle Click Through Rate Gambling 77

ConversionXL

NOVEMBER 28, 2022

Ads are a natural part of the experience. You can use this to your advantage to sell more products. With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. billion views.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 19, 2014

In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action. World Market is an ecommerce store that sells home decor, rugs and furniture among other things.

Customers 107

Customers User Experience Lead generation Start-ups 107

ConversionXL

JUNE 19, 2014

In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action. World Market is an ecommerce store that sells home decor, rugs and furniture among other things.

Customers 98

Customers User Experience Lead generation Start-ups 98

ConversionXL

JUNE 19, 2014

In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action. World Market is an ecommerce store that sells home decor, rugs and furniture among other things.

Customers 82

Customers User Experience Lead generation Start-ups 82

ConversionXL

JANUARY 6, 2012

I don’t feel you’re selling the book enough – you don’t make people WANT to buy the book. “Improve your dating skills” and “increase your dating success” are very vague, and vague doesn’t sell. Goal: Sell the product. Goal: get people to sign up for the mailing list.

E-commerce 62

E-commerce Cross-sell Up-sell Trust 62

Hubspot

OCTOBER 10, 2019

This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. While HubSpot bloggers write regularly about this social media platform, we still chose to host an expert author from WordStream , a company which sells a number of online advertising, analytics, and SEO tools.

Engineering 14

Engineering Promote User Experience Niche 14

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

SaaStr

AUGUST 19, 2020

Portag3 Ventures Partner Chris O’Neill discusses leadership and teamwork lessons he’s picked up in his career through a hobby and a metaphor of sailing. I currently serve on the board of directors at Gap and earlier this year, I decided to take my operator experience and perspective to pursue a career as a full-time investor.

E-commerce 104

E-commerce Price Start-ups Growth 104

ConversionXL

APRIL 4, 2012

If I’d have to pick one single thing that would sell a product online, it’s images. Show the products from different angles, in context, make them zoomable. If you sell stuff you don’t make, don’t just repeat the manufacturer’s canned descriptions. Quality of the traffic is a major contributor.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. The model is made up of 4 parts: Triggers. As marketers, we sell dreams.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77