Remove Angle Remove Price Remove User Experience Remove X-functional
article thumbnail

Lessons From Downturns & Turnarounds with Chris O’Neill (Video + Transcript)

SaaStr

Another benefit was the ability and the confidence frankly to experiment. Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did.

article thumbnail

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Angle (motivation you provide – both conscious and non-conscious). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels).