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This day in search marketing history: March 24

Search Engine Land

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

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The Ultimate Guide to Press Release Distribution

Hubspot

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101
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How to Run a Successful Kickstarter Campaign: Insights From RingSafe

Hubspot

Our survey shows that 4 in 10 men lose their ring at some point, and online data suggests 30-40% of all married people lose rings at work, at sport, or around the house. Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term.

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Sales Pipeline Radio, Episode 170: Q&A with Mike Weinberg @mike_weinberg

Heinz Marketing

Plus, we talk some sports too! Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. It is no spin. It is direct to the truth.

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7 Examples of SaaS Companies with Exceptional Marketing

Hubspot

But the angle it uses is entirely unique. The bottom line: The entire video was produced in-house and HootSuite mostly relied on owned media to promote the video. Plus, social sharing ended up carrying the bulk of the video’s promotion. The new angle? Its philosophy: Knowing the job helps find the audience. 7) Zendesk.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

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