Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. At Facebook’s F8 conference in 2019, Mark Zuckerberg announced their plan to really focus on supporting and promoting Groups going forward. Since launching the Group in March 2020, it’s been successful.

Angle 84

Angle Launch Niche Promote 84

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion.

Promote 141

Promote Campaign Pitch Niche 141

Salesforce

OCTOBER 7, 2021

View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns. Here are some things to keep in mind when measuring traffic and conversion: 2.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

SEPTEMBER 9, 2015

The Ads Add-On elevates social posts that are already doing well on their own so you know you're promoting content that will be well received. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows.

Launch 71

Launch Teamwork Angle Contact 71

Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Let's return to the product launch example from above. Try location-based promotion. Follow Along With a Free Focus Group Questionnaire Template.

Appointment 76

Appointment Launch Angle Promote 76

Hubspot

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker.

Campaign 101

Campaign Transportation Launch Hospitality 101

Hubspot

AUGUST 18, 2020

With a large catalog of bicycle product shots taken from multiple angles, they created AR previews with Shopify. Have you ever launched Instagram or Facebook Stories and noticed new AR filters that allowed you to test out products directly through your app? If not, you'll definitely see more of this soon.

Product 101

Product Retail Technology Technology 101

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. It used the combined data to deliver promotions for the type of pizza the customer bought most often, increasing the relevance of its messages. Was there a new product launch? —

Sales 98

Sales Angle Campaign Technology 98

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

Apple employees before a product launch) or a subset of consumers (e.g., McDonald’s outed their own recipe for “secret sauce,” even promoting an instructional YouTube video from one of their chefs. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The moment a secret exists, it creates Insiders.

Customers 101

Customers Strategize Campaign Manufacturing 101

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

E-commerce 84

E-commerce Government Engineering Angle 84

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JUNE 20, 2018

Promote an online contest. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

A/B testing 78

A/B testing Contact Promote Campaign 78

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. That content got promoted by our competitors, and not just my reporting manager but the owner of the 300-people company appreciated me over an email. But, the moment we launched our first reel, it went viral.

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. In fact, a lot of our initial success at HubSpot came from a free tool we launched.

A/B testing 73

A/B testing Angle Education Campaign 73

Hubspot

JULY 20, 2015

When done correctly, this research will show pathways to success by finding angles and opportunities for your organization to make its voice heard in the ongoing dialogue with prospects and customers. 2) Trends research is more or less exactly what it sounds like: an analysis of topical trends in your space.

B2C 75

B2C Angle Gaming B2B 75

Hubspot

SEPTEMBER 28, 2012

Just two weeks befor the event, T-Mobile launched this parody video. With all of the media outlets practically flooded with the topic, it was a great way to get in on the action from a different angle than everyone else. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network. That whole thing.

Angle 69

Angle Launch Networking Start-ups 69

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. In anticipation of the launch, we wanted to raise awareness about how to build the right sort of email strategy that adds value for recipients rather than interrupts them. Have you launched and run concentrated campaigns for your company?

Campaign 68

Campaign Launch Angle Click Through Rate 68

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Angle Drivers/motivators 123

Hubspot

MAY 27, 2020

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Then, craft your pitch with their publishing guidelines in mind.".

Referrals 68

Referrals Pitch CRM Contact 68

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. But because we''d been busier at our day jobs than expected over the holidays, we pushed back by one week to launch on Friday, January 10. Which were effective?

Campaign 70

Campaign Commission Angle Follow-up 70

Hubspot

DECEMBER 31, 2015

And a question that we were forced to ask ourselves in preparation for the upcoming launch of a startup that we are working on. Fortunately for us, men wearing leggings had actually been covered by a number of popular sites -- The Telegraph , Fashionista , etc. -- prior to the launch of our company. Will it help them get promoted?

Pitch 51

Pitch Launch Drivers/motivators Angle 51

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. Because they hopped onto the idea of social networking early -- but gave it their own spin with the networking angle -- they are now to go-to place in their space.

Networking 74

Networking Gaming Campaign Retail 74

Hubspot

SEPTEMBER 8, 2016

Once you create an in-depth report as gated content, you can regularly update it, run a new angle promotion campaign, refresh its landing page, or add a download call-to-action for it on more blog posts. After you learn the framework and processes that drive inbound marketing success, you can launch your own plans for inbound success.

Angle 43

Angle Campaign Trust Start-ups 43

Hubspot

JANUARY 31, 2013

Their YouTube channel has racked up thousands of views on just the promotional videos alone. Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 71

Gaming Non-Profits Campaign Angle 71

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Just leverage its success by linking to new lead generation content you've created that you want to promote. Update Your Most Popular Content. Change the Content Asset Type. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

FEBRUARY 1, 2011

There should be a inbound launch (pun intended) plan in place for all your web marketing initiatives. Tweet and use Facebook wall posts in support of all your marketing events; publish blog articles twice or three times weekly; have a news section on your site to promote company and product news. Just ask a pig.

Angle 67

Angle Construction Strategize Gaming 67

Hubspot

OCTOBER 17, 2014

You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Include Numbers.

Lead generation 75

Lead generation Presentation Promote Networking 75

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! One more thing before you start creating content and promoting!

Angle 75

Angle Campaign Start-ups Launch 75

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. I asked him what a marketer should consider if he or she doesn’t have a new rocketship to launch or a CEO with the personality of Elon Musk.

Launch 75

Launch Angle Pitch Start-ups 75

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. We never launched a campaign, but it was kind of cool thinking about every shirt being unique and playing around with that. We’re able to use our diverse supply chain to make way more sustainable products and make full custom items.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. To drive interest, promote your webinar at least two weeks ahead of launch.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. Matt: We’re talking to Mike Weinberg today on Sales Pipeline Radio.

Pipeline 61

Pipeline Sales Pitch Angle 61

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 109

Promote B2B Follow-up Angle 109

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. 3 Types of Blog Posts That Earn the Most Backlinks. Thought Leadership Alternatives.

Referrals 101

Referrals Angle Promote Engineering 101

ConversionXL

NOVEMBER 28, 2022

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102