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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As for BOFU lead magnets, consider preparing something like a scorecard for lead generation agency evaluation. This is a great way to reach a wider audience and generate more engagement.

B2B 119
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Attraction Marketing: What It is & How to Master It

Hubspot

Ultimately, instead of marketing messages taking the angle of "This is why you need this," attraction marketing tends to take the angle of "This is why I need this." It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Angle 101
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How to Promote Your Old Lead Gen Offers So They Feel Brand New

Hubspot

So you've successfully created an amazing offer that you think will boost your lead generation like whoa. You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. Do the lead generation benefits have to end so soon? Fear not, readers!

Promote 64
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Source: Nanigans.

Promote 141
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29 Simple Ways to Grow Your Email List

Hubspot

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Create a new lead-generation offer. This blog post lists 23 ways to create lead-generation content quickly and easily.). Promote an online contest.

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10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Free tools are a gold mine for two things: prospect or lead generation, and inbound links.

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How To Write “Compelling” Copy When You Don’t Have An Audience.

ConversionXL

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.