Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 73

Campaign Commission Angle Follow-up 73

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. But different enough that if you put a little time into tweaking your original offer, you could actually end up with 5 distinct offers to promote to different segments of your audience!

Promote 64

Promote Angle Lead generation Real Estate 64

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. Was there a new product launch? — The secret? Learn more.

Sales 98

Sales Angle Campaign Technology 98

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 71

Campaign Launch Angle Click Through Rate 71

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

SEPTEMBER 9, 2015

The Ads Add-On elevates social posts that are already doing well on their own so you know you're promoting content that will be well received. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows.

Launch 73

Launch Teamwork Angle Contact 73

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Here’s why.

E-commerce 88

E-commerce Government Engineering Angle 88

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. That content got promoted by our competitors, and not just my reporting manager but the owner of the 300-people company appreciated me over an email. But, the moment we launched our first reel, it went viral.

Campaign 95

Campaign Clients Consult Angle 95

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

JULY 20, 2015

As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. Audience, Competitive, Media and Trends Research. Content marketers are still marketers, and due diligence is an essential part of the job.

B2C 77

B2C Angle Gaming B2B 77

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Their YouTube channel has racked up thousands of views on just the promotional videos alone. But by newsjacking the Super Bowl, they're now getting national attention for their campaign. 1) Animal Planet's Puppy Bowl. Not everyone is a football fan.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

SEPTEMBER 8, 2016

So if you have a major membership drive or other campaign scheduled for six months from now – get your blog and inbound marketing strategy rolling now. After you learn the framework and processes that drive inbound marketing success, you can launch your own plans for inbound success. Any delay undermines your potential.

Angle 45

Angle Campaign Trust Start-ups 45

Hubspot

MAY 27, 2020

Start by making a short list of your top website pages that you want to promote and include in your future guest blogs. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Then, craft your pitch with their publishing guidelines in mind.".

Referrals 69

Referrals Pitch CRM Contact 69

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. So it’s integrated into the CRMs, into your different software so that you can get analytics and see from this specific campaign, how many people converted into it. Essentially it was like a show on Netflix showing the feature of AI.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Just leverage its success by linking to new lead generation content you've created that you want to promote. Update Your Most Popular Content. Change the Content Asset Type. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! One more thing before you start creating content and promoting!

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 115

A/B testing Campaign Retail Angle 115

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Heinz Marketing

JUNE 2, 2022

Whether your marketing strategy is focused on brand awareness, promoting a product, or trying to grow your own personal following – there is a set of criteria you should consider and understand before choosing the ideal social media platforms to meet your goals. Please check it out for more in-depth detail but here it is in summary.

Promote 110

Promote B2B Follow-up Angle 110

ConversionXL

JUNE 30, 2021

ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 76

Angle Campaign Gaming Networking 76

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. And they haven’t launched a product yet. I think you launch when you have some semblance of that.

Pipeline 71

Pipeline Cross-sell Launch Start-ups 71

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Launch a new product? It’s no longer just one piece of your overall marketing plan.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JUNE 27, 2017

Launched in 2012, Pottermore is the global digital publisher of J.K. This is achieved through time, consistency, and promotion. Takeaway for Marketers: As you build your own digital storytelling world, commit to a specific angle and consider how you can present it in a way that showcases what makes it valuable and original.

Angle 78

Angle Niche Launch Retail 78

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. Marketing being told to provide lead generation through email campaigns, etc. Are they going to help me get promoted? Moeed is the founder and the CEO of a company called Proverbial Door. The first is Outreach.

Trust 93

Trust Cold Call CRM Start-ups 93

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. Facebook Lead Ad. Facebook Lead Ads.

Campaign 99

Campaign B2B Lead generation CTR 99

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The promotion launched the Friday before the Super Bowl, a busy weekend for food orders.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Heinz Marketing

OCTOBER 7, 2019

Do you have certain channel partners that you count on for particular vertical industries, or is it just sort of managing the complexity of saying we’ve got a different messages or different angle within a single channel or within a single reseller for multiple industries? I promoted a couple of guys. So just a little bit here.

Pipeline 60

Pipeline Territory Healthcare Sales 60

Hubspot

JANUARY 9, 2013

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Typically at HubSpot, we use simpler visuals for promoting our marketing offers -- ebooks, webinars, etc.

Represent 78

Represent Promote Presentation Angle 78

Pointclear

MAY 2, 2012

He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. And because newspapers were cutting back their book review sections, Barnes & Noble launched its book review site to address reader needs.

Strategize 72

Strategize B2B Angle Cold Call 72