Salesforce

OCTOBER 7, 2021

Contingency planning doesn’t just help in the preparation phase of holiday campaigns. View traffic from every angle. When you measure traffic, begin with a holistic view of your overall strategy to determine whether you have the right cadence of messages and promotions, launches, and email campaigns.

Retail 96

Retail A/B testing Angle Campaign 96

Lead Fuze

JUNE 15, 2023

These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. This helps tailor marketing efforts towards specific segments, leading to more effective campaigns with higher conversion rates. We cannot generate a tweet without knowing the specific focus or angle of the message.

Strategize 52

Strategize Angle Lead generation Growth 52

Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. As an option, you can launch lead magnet ads on LinkedIn to get your prospects’ contact details. We already rank in many lists like “best appointment setting companies.”

B2B 116

B2B Gaming Niche Appointment 116

Martech

SEPTEMBER 20, 2021

Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. Or would they rather see wide-angle shots of the entire eBike on display? Serial 1 plans to use results from the Vizit campaigns to help inform future photoshoots and their overall asset creation process. . “We

Conversion 119

Conversion A/B testing Objectives and Key Results Manufacturing 119

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 69

Campaign Commission Angle Follow-up 69

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product 127

Product E-commerce Strategize B2B 127

Martech

AUGUST 11, 2021

Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Fig #6: Feedly dashboard.

Angle 134

Angle Drivers/motivators Niche Gaming 134

Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 56

Campaign Angle Launch Entertainment 56

ConversionXL

AUGUST 24, 2021

In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. If your competitor swerves their traditional marketing for a more outrageous campaign, do you follow suit?

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. Inbound marketing campaigns are all about creating the right mix of offers.

Campaign 67

Campaign Launch Angle Click Through Rate 67

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6

Engineering 82

Engineering Promote Angle Healthcare 82

Martech

FEBRUARY 16, 2022

In May 2021, they launched Public Live, a feature that integrates live audio into the Public app experience. Braze aims to enable businesses to ingest and process customer data in real time, then orchestrate and optimize contextually relevant, cross-channel marketing campaigns.

Electricity 92

Electricity Education Angle Technology 92

Hubspot

SEPTEMBER 9, 2015

Two years ago, HubSpot launched a website platform as part of our Content Optimization System. As businesses grow, this need to report on progress from many different angles only grows. Bonus Launch: Introducing Leadin. It even integrates with MailChimp, Constant Contact, Campaign Monitor, and other email systems.

Launch 69

Launch Teamwork Angle Contact 69

Salesforce

JULY 20, 2021

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. Was there a new product launch? — the economy, and even the weather.

Sales 98

Sales Angle Campaign Technology 98

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals. They specifically targeted the T-Mobile account. It doesn’t necessarily have to be one or the other.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.” Here’s why.

E-commerce 83

E-commerce Government Engineering Angle 83

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. But, the moment we launched our first reel, it went viral. What if the email campaign for Christmas won’t surpass the last year’s sales? As a marketer, we strategize and execute various campaigns.

Campaign 92

Campaign Clients Consult Angle 92

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 100

Pitch Angle Contact Follow-up 100

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. Is Performance Max the only way forward for campaign structure? How will AI affect campaign structure? It will also be great for new advertisers and business owners who want to launch a campaign quickly, according to Kohler.

Campaign 88

Campaign Objectives and Key Results B2B Angle 88

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 72

A/B testing Angle Education Campaign 72

Hubspot

JULY 20, 2015

As with any marketing campaign, understanding who your audience is, what they’re looking for, where to find them, and how to deliver the most effective message is essential to intentional success. Audience, Competitive, Media and Trends Research. Content marketers are still marketers, and due diligence is an essential part of the job.

B2C 74

B2C Angle Gaming B2B 74

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 73

Networking Gaming Campaign Retail 73

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They considered the question from every angle -- were the best teams made up of people with similar interests, motivations, or personalities? If you don't, you truly risk losing out on long-term growth for your team, and your company.

Hospitality 72

Hospitality Cross-sell Angle Growth 72

Hubspot

SEPTEMBER 8, 2016

So if you have a major membership drive or other campaign scheduled for six months from now – get your blog and inbound marketing strategy rolling now. After you learn the framework and processes that drive inbound marketing success, you can launch your own plans for inbound success. Any delay undermines your potential.

Angle 41

Angle Campaign Trust Start-ups 41

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. Find a new angle -- and a new value proposition -- to re-promote your offer and grab audiences that weren't compelled to click on your link in previous social updates. until they eventually plateau.

Promote 61

Promote Angle Lead generation Real Estate 61

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 70

Gaming Non-Profits Campaign Angle 70

Spiro Technologies

AUGUST 3, 2023

Transcript Adam Honig: Since we’re in the AI space, we always like to bring in an AI angle. So it’s integrated into the CRMs, into your different software so that you can get analytics and see from this specific campaign, how many people converted into it. Essentially it was like a show on Netflix showing the feature of AI.

E-commerce 52

E-commerce Cross-sell Up-sell Manufacturing 52

Hubspot

MAY 27, 2020

Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. I'm mentioning Respona specifically because it's a newly launched tool with a unique offering. Then, craft your pitch with their publishing guidelines in mind.".

Referrals 68

Referrals Pitch CRM Contact 68

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 74

Angle Campaign Start-ups Launch 74

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Motrin launched the campaign on a Friday, and then everyone went home for the weekend, and no one within the company listened or watched. Always be paying attention.

Angle 56

Angle Launch Campaign Follow-up 56

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Update Your Most Popular Content.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 74

Launch Angle Pitch Start-ups 74

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 103

A/B testing Campaign Retail Angle 103