Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product 127

Product E-commerce Strategize B2B 127

Hubspot

FEBRUARY 6, 2014

The two people behind this project were kind enough to share their campaign journey with us. We interviewed first-time Kickstarters Kirsten and John Newbold-Knipp about their campaign for RingSafe , a modern clasp designed to prevent losing your wedding ring. Q: How long did it take you to set up your campaign?

Campaign 73

Campaign Commission Angle Follow-up 73

ConversionXL

AUGUST 24, 2021

Here is an example of a digital product marketing manager’s job duties: Source: Google Jobs. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this.

Promote 141

Promote Campaign Pitch Niche 141

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. It surprised us about how the market thought of those products that already existed. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. How do you feel about that build in public as a marketing strategy? And they haven’t launched a product yet.

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Heinz Marketing

OCTOBER 7, 2019

I would love to have you talk a little bit about how that go to market strategy kind of came about for Opengear and what has really made that reseller program so successful there. So we work within many vertical markets. And I think our marketing along with it focuses. Todd: The was a great question Matt.

Pipeline 60

Pipeline Territory Healthcare Sales 60