Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. With gathered data, they can create genuine stories that propel the product marketing function.

Product 127

Product E-commerce Strategize B2B 127

ConversionXL

AUGUST 24, 2021

Marketing touches every part of a company. Marketers can be involved in product development to ensure the product aligns with the customers’ needs, in communicating price points, in finding the best angles to keep customers coming back, and so on. The bigger the company, the more specialized your role will be.

Promote 141

Promote Campaign Pitch Niche 141

Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. During this time, we started thinking Kickstarter could be a great avenue to go to market. Q: How long did it take you to set up your campaign?

Campaign 71

Campaign Commission Angle Follow-up 71

SaaStr

OCTOBER 22, 2020

Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle. How do you feel about that build in public as a marketing strategy? And they haven’t launched a product yet.

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

SaaStr

JULY 11, 2019

You did it both from technology initially, with Twilio, and then with go-to-market partners like Zendesk and Salesforce, right? When you go with such a strong message, that’s what got us in the first couple of years after ’14, that got Talkdesk to grow as much as it did. So when we launched Talkdesk in 2011 on stage.

Launch 103

Launch Technology Technology Up-sell 103

Sales Hacker

SEPTEMBER 29, 2020

It surprised us about how the market thought of those products that already existed. It really paved the way for us to think about something new, think about different ways to approach it and come at it from a different angle. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 108

Contract X-functional Objectives and Key Results Legal 108