Fri.Jun 07, 2024

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3 Keys to Increase Customer Acquisition & Deposit Growth

Anthony Cole Training

Working with community banks across the country, we understand that now is an important time to have the right people in the right place, asking the right questions, to address the flow of deposits. In this high interest rate environment, consumers are moving excess amounts from checking accounts to higher yielding CDs and alternative products. This presents problems and opportunities for every bank.

Growth 254
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Master Consultative Selling with High Gain Questions: Techniques for Effective B2B Sales

Iannarino

Unlock the true potential of consultative selling by mastering high-gain questions that drive meaningful client conversations.

Consult 237
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Google launches Accelerate with Google resource hub for advertisers

Search Engine Land

Google launched a new marketing resource hub called Accelerate with Google as part of a “Summer of AI Essentials” program aimed at helping advertisers supercharge their campaigns with AI tools. What’s happening. Accelerate with Google will serve as a central destination rooted in Google’s AI Essentials resources for ads products like Search and Performance Max.

Launch 123
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Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Going Upmarket and “More Enterprise” is Great. But Don’t Let It Be an Excuse to Hide From Slowing Customer Growth.

SaaStr

So this may seem like a pretty specific post, but it’s a big and real issue I see so, so often these today in SaaS companies at scale, from $20m-$200m+ ARR: They’re reacting to tougher times by going “more enterprise” That can make a lot of sense. But they’re using bigger deals to hide the fact they aren’t growing new customers enough.

Growth 114
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Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

Launch 120

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What Is Green Marketing? Strategies And Examples For Success In 2024

G2

Learn how green marketing can pave the way to become an energy-efficient, smart, sustainable and eco-friendly brand while boosting your sales and profits.

Sales 111
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Decoding the Customer Journey: A Guide to Effective Marketing Attribution – Pt. 4

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels. By accurately attributing conversions and sales to the appropriate touchpoints, companies can optimize their marketing strategies, allocate budgets more efficiently, and ultimately drive

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68 Small Business Statistics To Consider For Success

G2

Explore these small business statistics to gain exciting insights into their business activities. Learn more about their success and failure rates.

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AI-generated content: The dangers of overreliance

Search Engine Land

If you’re chasing trends right now to try and spike your traffic – and by that, I mean choosing the tactic of the week, like using generative AI or large language models (LLMs) without investigating their viability or whether they match your strategy and business – it will probably come back to bite you. The pitfalls of trend-chasing: Staying true to your brand In business, there’s a long-standing concept brought back into the conversation by folks like Simon Sinek.

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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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The 3 Principles for Building a Multi-Product Roadmap with 1Password CPO Steve Won

SaaStr

Product is the connective tissue of an organization, it’s what drives innovation and the business forward. Today, Steve Won, 1Password’s CPO, walks us through the key three principles for building a successful multi-product roadmap. First Principle: Create a Virtuous Feedback Loop It’s easy to think of product as an ivory tower, telling our teams what should be built, how it should be sold and how it should be packaged.

Product 96
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Easy Website Builders: Simplify Web Development for Beginners

G2

Creating an online presence with a website doesn’t have to test your resolve. With an easy website builder, you can develop a professional, clean, and effective website in hours.

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How to protect deep work time and retain focus as an SEO

Search Engine Land

For any SEO professional, staying focused and productive can be a challenge. With constant algorithm updates , changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up. That’s where deep work sessions come in. Like any skill, developing deep work sessions takes practice. At first, you might find yourself really struggling to retain focus.

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48 YouTube Statistics for Content Creators and Marketers

G2

These YouTube statistics will show the state of the video hosting and sharing platform in 2024. Discover how content creators and marketers use it for their work.

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Building Your BI Strategy: How to Choose a Solution That Scales and Delivers

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.

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Adobe AI Assistant now generally available

Martech

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

Campaign 112
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How to Obtain Small Business Financing and Spend Wisely

G2

Starting and growing a small business is filled with many challenges and exciting opportunities. One fundamental aspect in the process is securing the right financing to fuel growth, manage expenses, and navigate economic fluctuations.

Finance 59