ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Apple employees before a product launch) or a subset of consumers (e.g., Not every secret is a ticking-clock campaign. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

JUNE 13, 2019

Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. If you're launching a new product or an exclusive line, a targeted press release can have a significant impact on your bottom line.

Pitch 101

Pitch Angle Contact Follow-up 101

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 76

Networking Gaming Campaign Retail 76

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 73

Gaming Non-Profits Campaign Angle 73

Hubspot

JULY 2, 2012

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. You'll need to periodically unleash your offers onto your social media networks in ways that don't make your fans and followers think you're just hammering them with the same content over and over.

Promote 64

Promote Angle Lead generation Real Estate 64

Hubspot

JANUARY 9, 2012

If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Update Your Most Popular Content.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Our advantages were almost all network-driven. So you want to have a different angle, a new angle, something that you’re about.”. One on hand, this helped ConvertKit leverage its network to fuel its sales pipeline. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Heinz Marketing

JUNE 2, 2022

News summaries – a new feature launched that allows businesses to share breaking news that pertains to their business, not just directly related stories which provides added value to your followers and customers. They are often open to networking opportunities and hearing about ways to improve the way they work or make their job easier.

Promote 110

Promote B2B Follow-up Angle 110

Sales Hacker

SEPTEMBER 29, 2020

Regie uses AI to create inbound, outbound, and even follow-up sales campaigns faster using over a billion rows of performance data across 75 industries. And made a lot of sense that I felt the confidence that I also have the networking side of Boston, a great, great startup community and really welcoming, and really helpful.

Contract 108

Contract X-functional Objectives and Key Results Legal 108

ConversionXL

JUNE 30, 2021

FedEx is promising that they can deliver a parcel the next day; It’s tangible because FedEx has the network and infrastructure to get a package to its destination on time, and; It’s customer focussed. ConvertKit provides email marketing tools for independent creators, a segment of the target market only they honed in on when they launched.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 76

Angle Campaign Gaming Networking 76

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Launch a new product? It’s no longer just one piece of your overall marketing plan.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Sales Hacker

SEPTEMBER 7, 2021

They just launched a new way to learn — Outreach on Outreach is the place to learn how Outreach does outreach. A private membership that connects you with a network of thousands of like-minded peers, 13 different schools as part of Pavilion University, mentorship, coaching, and even mastermind groups. Go to outreach.io/onoutreach

Trust 93

Trust Cold Call CRM Start-ups 93

Hubspot

JULY 10, 2018

It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile.

Campaign 99

Campaign B2B Lead generation CTR 99

Heinz Marketing

OCTOBER 7, 2019

For those of you joining us live on the Funnel Media Radio Network, thanks for making us part of your work day. So the fee didn’t go from very small orders to very large enterprise orders all being handled through a distribution network. We have campaigns, like in Q2 we did a retail campaign in Q3 we’re doing finance.

Pipeline 60

Pipeline Territory Healthcare Sales 60

Pointclear

MAY 2, 2012

He also notes that all marketing organizations are becoming mini publishers that have to produce content that comes from a different angle, is unique and is well-prepared. He likes both Cisco’s The Network and Intel’s Free Press for reinventing their press rooms as media organizations.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

JANUARY 9, 2013

Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. The best part of this visual is that you can repurpose it for your entire campaign surrounding that offer.

Represent 78

Represent Promote Presentation Angle 78

Hubspot

AUGUST 14, 2018

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns" by Bitly.

Campaign 101

Campaign Angle Networking Follow-up 101

Heinz Marketing

JANUARY 29, 2018

Talk a little bit about the difference you see there and why did Terminus, in particular, invest in that kind of a role and that kind of an angle. You could totally use that as part of the campaign.” He’s creating his own network. He’s got his own news network now that has serialized brands.

Pipeline 66

Pipeline Sales B2B X-functional 66

Hubspot

NOVEMBER 20, 2018

Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on [link]. On mobile, it's even cooler: You can move your camera around to change the angle.

Start-ups 76

Start-ups Angle Follow-up Promote 76

Hubspot

JANUARY 29, 2018

Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Launch Firefox or Chrome on your mobile device, and navigate to a video you want to play on [link]. On mobile, it's even cooler: You can move your camera around to change the angle.

Angle 78

Angle Start-ups Follow-up Service 78

Hubspot

AUGUST 29, 2016

Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. On desktop, you can click around the video to see all the different angles while the video plays. On mobile, it's even cooler: You can move your camera around to change the angle.

Angle 69

Angle Start-ups Follow-up Service 69

Sales Hacker

SEPTEMBER 22, 2020

Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. Regie uses your targeting to inform your campaigns, decreasing the time your team spends creating campaigns. And this gives a good angle on it.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Create an angle. Marketing teams can run campaigns even longer. What is it? Who is it for? How do you talk about it?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

Hubspot

DECEMBER 17, 2019

There's nothing quite as euphoric as launching a new piece of content. Create a hashtag for the campaign or the offer and utilize it in your posts. Blog about the piece of content multiple times, targeting a new angle or keyword each time to avoid redundancy. Purchase ad space with a podcast network to promote your content.

Promote 68

Promote Angle Launch Follow-up 68

Hubspot

DECEMBER 16, 2013

The tool automatically altered the image to make it appear natural with the angle of the phone''s screen (which saved me time learning and/or editing in more advanced software to get the angle right). And if you want some for your holiday campaigns, oh boy do we have you covered.).

Angle 78

Angle Launch Presentation Start-ups 78