Hubspot

DECEMBER 7, 2011

, marketing departments sometimes find themselves in a panic come November and December trying to conceive an impactful holiday campaign. While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. Don't rerun last year's campaign.

Campaign 56

Campaign Angle Launch Entertainment 56

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. How authenticity drives engagement. Introduce yourself, your role and then we’ll get into it.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. I then took to Twitter and Slack to ask for recommendations from my network. You can run lead generation campaigns while simultaneously using ABM to win or expand important deals.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Cience

APRIL 27, 2020

For example, one of our clients has created a new technology to unify patient records across the nation and ultimately create a clinically integrated network, at last. Instead, they played up the exclusivity angle. Many hospitals wouldn’t know about this game-changing tech without good old-fashioned outbound. What about the typos?

Hospitality 66

Hospitality Angle Contract Appointment 66

Search Engine Land

MARCH 23, 2023

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables.

Engineering 82

Engineering Promote Angle Healthcare 82

Salesmate

MAY 12, 2020

These angles and solutions are much more diverse and interesting than just sticking to the “basics”. Many startups decide that one their product or service is ready to market, their marketing campaigns will follow suit. Having said that networking events still serve a very crucial role in the business world. Happy selling.

E-commerce 103

E-commerce Retail Angle Sales 103

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. What if the email campaign for Christmas won’t surpass the last year’s sales? As a marketer, we strategize and execute various campaigns. We set key performance indicators (KPIs) for every campaign.

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

MARCH 4, 2020

To illustrate, let's say a local marketing company has a goal of boosting email sign-ups, and is hosting a networking event in a month. While bigger companies' campaigns have to be general with mass email copy, a local company's marketing team has the edge of inserting local language to communicate with customers on a deeper level.

Angle 92

Angle Click Through Rate Promote Start-ups 92

Beeketing

MAY 3, 2021

The eCommerce SEO strategy should have you conduct market research to identify the product-market fit, content gaps, USPs, and pitch angles so that your eCommerce website will have the maximum chance for success. The video below can be used as a starting point for identifying your pitch angle. . <Carmine Author bio. .

Growth 52

Growth Niche Angle Pitch 52

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Nurture leads with campaigns that bring them further down the funnel.

A/B testing 72

A/B testing Angle Education Campaign 72

Hubspot

JUNE 13, 2019

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. To avoid your release being sent straight to the trash, ensure it's got a relevant angle, and includes solid information, statistics, and data.

Pitch 100

Pitch Angle Contact Follow-up 100

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

Hubspot

JANUARY 9, 2012

(According to marketing strategist David Meerman Scott, ' newsjacking ' is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business." ). Rick Santorum builds his campaign on family values. Giving a Current Topic a Fun/Interesting Angle.

Angle 58

Angle Technique Campaign Networking 58

Hubspot

OCTOBER 30, 2013

However, Giving Tuesday provides a great opportunity for companies of all kind to get involved on just one day of the year to do something good -- generally by involving employees and activating their customer base, local community, and, if they have them, global networks. How Your Company Can Get Involved With Giving Tuesday.

Sports 66

Sports Angle Consult Networking 66

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JUNE 11, 2013

They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé. The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. DeBeers decided to change all this.

Networking 73

Networking Gaming Campaign Retail 73

Heinz Marketing

APRIL 11, 2022

I think it’s just a little bit more front and center for me, similar to what you were talking about, Matt, as in terms of my marketing network, even beyond kind of our CMO group. I’ll circle back to that second since that’s probably more from like a consumer angle. The other is really from a go-to-market standpoint.

Pipeline 105

Pipeline B2B Go To Market Sales 105

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign.

Angle 76

Angle Campaign Territory Presentation 76

Hubspot

JANUARY 31, 2013

And remember, it's not too late to dream up your own Super Bowl campaign! Mullen does a great job finding an angle with the Super Bowl that's interesting to their industry and target audience -- the best advertisements, which is arguably more interesting than the actual game to millions of Americans, anyway.

Gaming 70

Gaming Non-Profits Campaign Angle 70

Hubspot

JANUARY 7, 2014

Type: Networking Group. 3) eMarketing Association Network. Type: Networking Group. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Looking for a little inspiration for your next campaign? Type: Networking Group. Type: Networking Group.

Networking 75

Networking Non-Profits B2B Angle 75

Hubspot

MARCH 28, 2012

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Your audience may not want to be in one, general campaign, but they prefer to be in a campaign that's targeted to their specific interests.

Promote 78

Promote Angle Contact Campaign 78

Hubspot

JULY 2, 2012

You'll need to periodically unleash your offers onto your social media networks in ways that don't make your fans and followers think you're just hammering them with the same content over and over. Approach it from different angles, too, to tap into what makes different segments of your audience tick.

Promote 61

Promote Angle Lead generation Real Estate 61

Hubspot

OCTOBER 19, 2011

Google still cares very deeply about its customers being successful with advertising online, and will not restrict the information people can receive about their AdWords accounts and how their campaigns are performing. Why, Google.

Referrals 70

Referrals Angle Networking Engineering 70

Hubspot

JANUARY 9, 2012

If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Promote them in segmented email campaigns with targeted landing pages and offers to see better conversion rates. Change the Content Asset Type. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 74

Angle Campaign Start-ups Launch 74

Heinz Marketing

OCTOBER 21, 2019

Until he went down the apple race path, I was going to tell you that I think I’m in the wrong profession because of the news updates on the Funnel Media Radio Network so thank you everyone for joining us. For those of you joining us live on the Funnel Media Radio Network, thank you for making us part of your workday.

Pipeline 51

Pipeline Sports Sales B2B 51

Search Engine Land

JULY 24, 2023

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. Create an advertising campaign about a health food delivery service targeting busy professionals. How would you approach it?

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Hubspot

MARCH 22, 2012

Performing this research will let you find a unique angle to the story that relates to your business, industry, or audience's pain point. The story was picked up by multiple local news networks and spread via Twitter, racking up 331 "likes" and 51 comments on their Facebook page alone. What do you do to stay agile on social media?

Angle 70

Angle Follow-up Service Start-ups 70

Hubspot

APRIL 18, 2012

Are they active on Twitter, Facebook, or other social networks? When executing your various marketing campaigns, you'll need to adapt the messaging of your content to fit the needs of your different buyer personas. What trends are influencing their business or personal success? Develop Behavior-Based Profiles: What do they do online?

A/B testing 72

A/B testing Angle Up-sell Campaign 72

Martech

DECEMBER 9, 2022

I’m sure that there were instances of people who were critical to running a campaign or configuring a system but were taken out of commission for several weeks by suffering from COVID-19. Let’s not forget the very real high-level discussions of banning TikTok in the United States due to the social network’s Chinese government connections.

Angle 113

Angle Cross-sell Commission Government 113

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 74

Launch Angle Pitch Start-ups 74

Heinz Marketing

FEBRUARY 22, 2023

Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. Here are some benchmarks from HubSpot , Campaign Monitor , and Mail Chimp , but many other resources exist out there. Often you have a marketing campaign and need to build your list fast. If that’s the case, that email needs to count!

Angle 101

Angle Campaign Follow-up Start-ups 101

ConversionXL

JUNE 23, 2020

In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. Define your angle. Start with a headline.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Our advantages were almost all network-driven. So you want to have a different angle, a new angle, something that you’re about.”. One on hand, this helped ConvertKit leverage its network to fuel its sales pipeline. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

JANUARY 9, 2019

Check out his five-step process for running efficient campaigns and start optimizing your Facebook advertising budget today. Choose a campaign objective. From a fifty-thousand foot view, our paid acquisition team usually pursues two types of Facebook advertising campaigns: direct response and branding. Pick a bid strategy.

Process 75

Process Angle Click Through Rate Gambling 75

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 76

Campaign Niche Angle Promote 76