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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 94
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Top social media monitoring capabilities for brands

Martech

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Monitoring your marketing endeavors lets you track how your campaigns are playing out in real-time. Therefore, your social media monitoring should bolster your campaign strategy at the end of the day.

Angle 135
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Boosting Earnings with AI Affiliate Programs: A Guide

Lead Fuze

An intelligent system could provide real-time feedback on your copywriting approach based on proven success factors gleaned from vast amounts of data – boosting conversion rates. But it’s not just about rates; other factors come into play too – like conversion rate or product price range.

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5 Ways Artificial Intelligence Is Changing Advertising Sales

Salesforce

It may seem from some angles that ad sales would become a kind of self-driving car, requiring the occasional redirect but not much else from the salesperson. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. How do these salespeople feel about the impact of AI on their world?

Sales 98
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. I then took to Twitter and Slack to ask for recommendations from my network.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. How authenticity drives engagement. Introduce yourself, your role and then we’ll get into it.

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This day in search marketing history: March 24

Search Engine Land

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables.