Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 97

Objectives and Key Results Angle Healthcare Finance 97

ConversionXL

JUNE 23, 2020

In a report by Facebook , native ads are responsible for 86% of impressions on the Audience Network and receive up to 60% more engagement than regular display ads. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. According to Harvard Business Review : .

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Our advantages were almost all network-driven. So you want to have a different angle, a new angle, something that you’re about.”. One on hand, this helped ConvertKit leverage its network to fuel its sales pipeline. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 77

Campaign Niche Angle Promote 77

ConversionXL

JUNE 30, 2021

FedEx is promising that they can deliver a parcel the next day; It’s tangible because FedEx has the network and infrastructure to get a package to its destination on time, and; It’s customer focussed. It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 2) Organize the Stream.

Angle 76

Angle Networking Conversion Niche 76

Hubspot

JULY 10, 2018

It’s no surprise that LinkedIn, the go-to B2B social network, has above-the-board figures when it comes to B2B social media conversion. Lending to the ad a newsworthy, topical angle. Facebook Lead Ad solves this problem because it allows B2B users to sign up for your offer in just two taps, without leaving the social network.

Campaign 99

Campaign B2B Lead generation CTR 99

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. You could totally use that as part of the campaign.” He’s creating his own network.

Pipeline 66

Pipeline Sales B2B X-functional 66

ConversionXL

JUNE 19, 2018

Active campaigning works. Each species is uniquely optimised for the niche it is in. Mutation – like in nature, we are looking all the angles of possible ideas. Neural networks connect inputs (variables: customer profile, device, day of week, time of day) and outputs (what are they going to see). Show, don’t tell.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103