Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. What if the email campaign for Christmas won’t surpass the last year’s sales?

Campaign 92

Campaign Clients Consult Angle 92

Search Engine Land

MAY 17, 2023

They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. Using Wikipedia to jumpstart your entity-focused SEO campaign Wikipedia is a semi-structured knowledge base that Google heavily uses in its quest to understand and use entities.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Heinz Marketing

APRIL 4, 2022

What makes an overall marketing campaign successful. I run all campaigns and account based here at Keyfactor. The mandate to the business is really running and generating campaigns that drive revenue for the business. We’re very niche when we go after our market with these VIP experiences. Kelly : Thanks, Matt.

Pipeline 98

Pipeline Campaign Sales Follow-up 98

Hubspot

DECEMBER 22, 2020

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Specific keyword angles. PPC campaign results will reveal each headline's impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. Keywords and topics. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

Lead Fuze

JULY 24, 2023

Platforms like LinkedIn and Facebook have tailored ad campaigns specifically designed towards lead generation goals. By optimizing website content around relevant keywords related products/services offered industry niche helps land store first page search results where majority user clicks happen. How do I find eCommerce clients?

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

Sales Hacker

MAY 24, 2021

You need to target your niche, answer questions; you need to tell a story. They need to address your niche, fitting your product story within the context of a customer’s lives. However, if they churn right at the beginning of our story, we completely readdress the subject area and take it from a different angle. Conclusion.

Objectives and Key Results 71

Objectives and Key Results Niche Sales CRM 71

Search Engine Land

MAY 3, 2023

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche?

Niche 109

Niche Technique Angle Pitch 109

Hubspot

JANUARY 9, 2012

If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Make the Topic Relevant to Niche Audiences. Promote them in segmented email campaigns with targeted landing pages and offers to see better conversion rates. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

JANUARY 7, 2014

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Looking for a little inspiration for your next campaign? Type: Professional Group. Members: 243,469. Owner: Gerald "Solutionman" Haman.

Networking 75

Networking Non-Profits B2B Angle 75

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 74

Launch Angle Pitch Start-ups 74

ConversionXL

JUNE 23, 2020

On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle. Define your angle. Write like the publisher.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 76

Campaign Niche Angle Promote 76

ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. Fabletics isn’t a unique brand, but it’s found a unique angle. It also shows that not every USP has to be a headline. Make sure you can back up your words. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Doing so enabled the audience to increase their engagement while spreading the campaign. The campaign resulted in over 63 million impressions , 22.5 Set a campaign name and budget.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I What is your value offer ? The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. Its award-winning marketing campaign #OptOutside is an example of how consumers can attach themselves to the qualities associated with a company. Another brand that pulls this off is REI.

Angle 77

Angle Niche Launch Retail 77

Hubspot

JANUARY 26, 2012

Share-of-Voice: The percentage of people that a company owns for a specific topic or niche. Positioning: The angle used for a specific piece of content. Campaign: A bundle of actions that work together to achieve a certain goal. Brand Equity: The value of a brand based on the public's perception of it.

Angle 71

Angle Niche Strategize Campaign 71

SaaStr

JULY 20, 2021

When I set out to build this company, I fell into this niche that became our market and so forth. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. ” A year later GE did a campaign. It’s so much easier.

Angle 95

Angle Meeting Start-ups Drivers/motivators 95

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. This lets you evaluate your campaign results better. Continuously testing CTAs, images and copy.

Campaign 95

Campaign B2B Lead generation CTR 95

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Mumsnet is also a highly active community if you’re in the baby and parenting type niche.

Conversion 103

Conversion Retail Manufacturing Niche 103

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 73

Angle Networking Conversion Niche 73

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. Luckily, Facebook allows for detailed segmentation , helping you reach audiences while optimizing your campaign budget. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. You could totally use that as part of the campaign.” You’re not a copy writer.

Pipeline 74

Pipeline Sales B2B X-functional 74

ConversionXL

JUNE 19, 2018

Active campaigning works. Each species is uniquely optimised for the niche it is in. Mutation – like in nature, we are looking all the angles of possible ideas. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Sketch (remix & improve). Decide (Rumble, storyboard).

A/B testing 103

A/B testing Cross-sell X-functional Growth 103