ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

OCTOBER 18, 2013

Howard Wolfson , Deputy Mayor of New York City and a long-time communications advisor to Mayor Michael Bloomberg and Senator Hillary Clinton said it best: “The biggest mistake people make when it comes to PR is doing exactly what everyone else does: boring press releases, robotic executive briefings, and dry advertising and campaigns.

Launch 76

Launch Angle Pitch Start-ups 76

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. Creators promoting your Hashtag Challenge) as an In-Feed Ad or TopView.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Impressive, right?

Campaign 77

Campaign Niche Angle Promote 77

ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. What’s more, the company’s branding, marketing campaigns, tone of voice, and services all align with its USP. The USP promotes Bee’s Wrap as an alternative to single-use plastics and a long-term solution to the problem of plastic pollution. Make sure you can back up your words.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. This is achieved through time, consistency, and promotion. In short, Pottermore is the destination for Harry Potter content. Another brand that pulls this off is REI.

Angle 78

Angle Niche Launch Retail 78

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better.

Campaign 99

Campaign B2B Lead generation CTR 99

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. Luckily, Facebook allows for detailed segmentation , helping you reach audiences while optimizing your campaign budget. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102