Hubspot

JUNE 26, 2020

For example, if you post a well-made explainer which gets high views and sees high average view times, and then post a product promotion that gets lower views, this might mean that your fans prefer to learn more about your brand through the explainer format rather than an over-promotional one.

Angle 101

Angle Promote Niche Engineering 101

Beeketing

MAY 5, 2021

Even if you look within your niche, you will still be competing with hundreds or thousands of similar websites. Due to the visual nature of the platform, it is very easy for retailers to showcase their products and make it look like native content instead of promotional content. How can you do that?

Conversion 98

Conversion Retail Angle Niche 98

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. That content got promoted by our competitors, and not just my reporting manager but the owner of the 300-people company appreciated me over an email. We become complacent and go through the motions without thinking about our actions or why.

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

OCTOBER 6, 2016

Even if you don't have a dedicated new business employee, designate a member of your team to manage the blog and produce content that target's your agency's desired niche ( click here for a free guide on creating an ideal client profile ). It needs to be a core part of your marketing strategy. 5) Public Relations and Earned Media.

Referrals 74

Referrals Pitch Networking Angle 74

Search Engine Land

MAY 3, 2023

These variables can be due to the company structure, overall marketing strategy, or the website’s niche. A litmus test for link strategy How many topics are there to discuss in your niche? Are specific link building techniques easier or harder to do in your niche? What type of website will get the links?

Niche 109

Niche Technique Angle Pitch 109

Hubspot

JANUARY 9, 2012

Just leverage its success by linking to new lead generation content you've created that you want to promote. If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Make the Topic Relevant to Niche Audiences. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

Hubspot

JULY 31, 2012

Approach your content with a positive angle , and only focus on the solemn and serious when that's the only appropriate tone for the occasion. There's nothing wrong with a little self promotion now and again, but your content shouldn't just be all you, you, you. Be concise in your writing. Oh, really? I guess it is important.

Angle 72

Angle Sports Education Legal 72

Hubspot

DECEMBER 31, 2015

So when deciding on an angle to pitch the press for our new startup Virtual Valley, we spent some time reviewing popular blogs in the startup world to spot any current trends. Will it help them get promoted? The key is to become more aware of each and every publication and journalist that covers your niche.

Pitch 52

Pitch Launch Drivers/motivators Angle 52

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. One site decided to do things very differently: FarmersOnly. But just because FarmersOnly caters to a rural audience doesn’t mean they missed out on big city media.

Launch 77

Launch Angle Pitch Start-ups 77

ConversionXL

JUNE 23, 2020

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). For definition purposes, the process for a single campaign includes idea generation, concept research, asset design, and—the final step—promotion. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Search Engine Land

MARCH 13, 2024

This can help you provide more in-depth information or approach the topic from a different angle. Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. This can help you cater to different learning preferences and engage your audience in various ways.

Real Estate 104

Real Estate Click Through Rate CTR Angle 104

Search Engine Land

OCTOBER 31, 2023

Dig deeper: How to use AI and Chrome extensions for quick SEO wins Creating social media copy for promotion Promoting long-form content on social media platforms can be challenging, especially when you need to capture your audience’s attention quickly. Use AI to craft engaging social media posts tailored to your target audience.

Objectives and Key Results 125

Objectives and Key Results A/B testing Strategize Angle 125

ConversionXL

MAY 27, 2022

This helps further the company’s reach and promotes an engaged workforce (which leads to 20% higher sales and 21% higher profitability ). So you want to have a different angle, a new angle, something that you’re about.”. To drive interest, promote your webinar at least two weeks ahead of launch.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. The USP promotes Bee’s Wrap as an alternative to single-use plastics and a long-term solution to the problem of plastic pollution. Fabletics isn’t a unique brand, but it’s found a unique angle. It also shows that not every USP has to be a headline. Premium fabrics. Conclusion.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

NOVEMBER 28, 2022

Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. To promote the virtual live streaming of its seasonal runway show from Monaco, CELINE created four TopView ads featuring models wearing items from the latest collection. Watch Now” promotes urgency. They use a clear and actionable CTA.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

FEBRUARY 10, 2023

Creating subsections, meta descriptions and short content blocks While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful: Specific prompts: Give very specific prompts about the angle you want the tool to take.

Angle 99

Angle Niche Start-ups Engineering 99

Hubspot

AUGUST 19, 2019

To discuss his strategies for promoting and analyzing his campaign, I sat down with Larry Kim. Find a unique angle that others aren't writing about. What he found was that even in specific niches like online advertising, there's a ton of opportunity for innovation when creating specific, targeted content. Impressive, right?

Campaign 78

Campaign Niche Angle Promote 78

Hubspot

JUNE 27, 2017

To the delight of many fans, the site additionally posts sanctioned articles on all things Harry Potter that dive into niche topics and plot points. This is achieved through time, consistency, and promotion. In short, Pottermore is the destination for Harry Potter content.

Angle 78

Angle Niche Launch Retail 78

ConversionXL

DECEMBER 3, 2018

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.

Niche 133

Niche B2B Manufacturing Education 133

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. There’s not like a perfect model for it, but it essentially takes a fulfillment process and a team. Matt Heinz: It does.

Pipeline 12

Pipeline Sales Start-ups Up-sell 12

ConversionXL

SEPTEMBER 24, 2012

I quickly proved myself and was promoted to head a small sales and marketing team (6 people) in the company. Fitness market is very competitive, so we were looking for a niche that had enough people in it, but not that much competition. We found a niche that had only 2 products, made by the same guy. I was 25 years old.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

SaaStr

SEPTEMBER 13, 2020

If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. But it takes a long time to build. Is that fair to say?

Non-Profits 61

Non-Profits Strategize Trust Growth 61

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. Promote your blog posts on multiple channels. Want more information on blogging?

Engineering 15

Engineering Promote User Experience Niche 15

ConversionXL

NOVEMBER 16, 2021

Kevan Lee, VP of Marketing at Oyster , leans into the skimmable method when sharing his thoughts and relevant insights about YouTube ads: He promotes his expertise and encourages engagement with a call to action. of tweets promote your business ? Show you’ve done your research and personalize everything in the context of their niche.

Angle 131

Angle Networking Follow-up B2B 131

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Lending to the ad a newsworthy, topical angle. Blogging also establishes niche authority and places prospects within your sphere of influence. Facebook Lead Ad.

Campaign 99

Campaign B2B Lead generation CTR 99

ConversionXL

OCTOBER 31, 2022

Find your most competitive angle and position your product using language from your voice of customer research. Some businesses with a very niche product may have a single audience to target. For example, Adidas sends through promotional ads (as seen above), but they also engage with buyers outside of straightforward selling.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102